Nike Inc - Class B NYSE:NKE Price, Chart, News & Insight

Nike Stock Falls 10% Premarket as Weak Sales Outlook Overshadows Margin Improvement

Nike shares fell about 10% in premarket trading after the company reported fiscal first-quarter results showing continued revenue pressure and issued a weak full-year sales outlook.

Fiscal Q1 revenue fell 4% to $11.2 billion, or 5% on a currency-neutral basis. Nike Brand revenue declined 4%, while Nike Direct revenue dropped 8%, including a 13% decline in Nike Brand Digital sales. Converse remained particularly weak, with revenue falling 28%.

Profitability showed some improvement. Gross margin expanded 60 basis points to 42.8%, helped by lower warehousing and logistics costs, while selling and administrative expenses declined 3%. Net income was $0.7 billion, down 2%, and diluted EPS was $0.48.

The main pressure on the stock appears to be the outlook. Nike expects fiscal 2027 revenue to decline at a high-single-digit rate and adjusted EPS of $1.15 to $1.35. That signals that the company’s turnaround is likely to take longer, despite progress in margins and cost control.

Management also acknowledged continued weakness in Nike Sportswear, Jordan Brand and Greater China. The new Pace restructuring program is expected to generate about $2.5 billion in cumulative savings through fiscal 2031, but it also carries roughly $1.0 billion of expected pre-tax charges.

The premarket selloff suggests investors are focusing less on the quarter’s margin improvement and more on the depth and duration of the revenue decline, particularly in digital sales, China and key lifestyle categories.

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WS News 10-02-26

Nike (NKE) Stock Gains as Strong Earnings Continue to Support Sentiment Amid Guggenheim Rating Reiteration

Nike (NYSE: NKE) shares rose 2.4% on Thursday as investors continued to react positively to the company's stronger-than-expected quarterly earnings, while a fresh analyst update reinforced confidence in the athletic apparel giant.

On Friday, Guggenheim reiterated its Buy rating on Nike, maintaining a $60 price target. The reaffirmed bullish stance followed Nike's fiscal fourth-quarter results released earlier this week, which showed earnings and profitability well ahead of market expectations.

For the quarter, Nike reported diluted earnings per share of $0.72, significantly above analyst estimates, supported by a sharp improvement in gross margin to 49.2%. The company also posted stronger wholesale sales, while management highlighted continued progress in restructuring the business and improving profitability despite ongoing revenue headwinds.

Although Nike continues to face softer demand in key international markets and weakness in its direct-to-consumer business, investors focused on the company's improving margins, disciplined cost management, and signs that its turnaround strategy is gaining traction.

The combination of stronger-than-expected earnings and Guggenheim's reaffirmed Buy rating helped support investor sentiment, contributing to Thursday's gains as the market looked beyond near-term sales challenges toward Nike's longer-term recovery.

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The Investor 07-04-26

Nike (NYSE: NKE) shares fell 4.3% in premarket trading after the company reported fiscal fourth-quarter and full-year 2026 results, while Guggenheim reiterated its Buy rating with a $60 price target.

Although Nike reported diluted EPS of $0.72, boosted by a one-time $0.52 benefit from the expected recovery of IEEPA tariffs, quarterly revenue declined 1% year over year to $11.0 billion as weakness in Nike Direct and continued softness in Greater China weighed on results. Full-year net income also slipped 3% despite management highlighting progress in improving profitability and strengthening the company's long-term growth strategy.

The market appeared to focus on the company's ongoing top-line headwinds and challenging consumer environment, overshadowing Guggenheim's continued bullish stance and sending Nike shares lower in premarket trading.

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The Investor 07-01-26

Nike (NKE) Stock Falls 4% Premarket Despite Q4 Earnings Beat as Core Business Weakness Persists

Nike (NYSE: NKE) shares fell approximately 4.3% in premarket trading on Wednesday after the athletic apparel giant reported fiscal fourth-quarter 2026 results that met expectations but highlighted continued weakness in its core business.

While the company posted stronger reported earnings and a sharp improvement in gross margin, much of the upside was driven by a one-time tariff-related benefit rather than underlying operating momentum.

# Revenue Declines Continue

Nike reported fourth-quarter revenue of $11.0 billion, down 1% year over year, or 4% on a currency-neutral basis.

The company's wholesale business showed signs of improvement, with revenue rising 4%, but Nike Direct sales fell 7% as digital revenue declined 12% and company-owned store sales decreased 7%. Converse also remained a weak spot, with revenue plunging 32% during the quarter.

For the full fiscal year, revenue was essentially flat at $46.4 billion, reflecting continued top-line headwinds.

# Earnings Boosted by One-Time Tariff Recovery

Gross margin expanded 890 basis points to 49.2%, while diluted earnings per share increased to $0.72 from the prior year.

However, the results were heavily supported by a nearly $1 billion expected recovery of International Emergency Economic Powers Act (IEEPA) tariffs, which added approximately 900 basis points to gross margin and contributed $0.52 to quarterly earnings per share.

Excluding this one-time benefit, profitability would have been significantly weaker.

# Turnaround Progress Remains Gradual

Management said Nike continues to make progress repositioning the business through product innovation, marketplace improvements, and tighter cost controls. The company also highlighted growth in North America and improving performance in its wholesale channel.

However, ongoing weakness in Nike Direct, continued declines in Greater China, and soft consumer demand indicate the turnaround remains in its early stages.

# Why NKE Stock Is Falling Today

Investors appeared to focus on the underlying business rather than the headline earnings beat.

Key concerns included:

* Fourth-quarter revenue declined 1%.
* Nike Direct revenue fell 7%, with digital sales down 12%.
* Converse revenue dropped 32%.
* Much of the earnings and margin improvement came from a one-time tariff recovery.
* Management acknowledged continued top-line headwinds despite operational progress.

While Nike demonstrated improving financial discipline and delivered results in line with expectations, investors appeared disappointed that underlying sales trends remain weak, sending the stock more than 4% lower in premarket trading.

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The Investor 07-01-26

Nike (NYSE: NKE) shares fell 2.5% on Thursday, extending recent weakness ahead of the company's earnings release as investors remained cautious about the pace of its turnaround and the broader consumer spending environment.

On Friday, sentiment remained under pressure after KeyCorp downgraded the stock to Sector Weight, reflecting a more cautious view on Nike's near-term outlook. The downgrade suggests analysts see limited upside in the current environment despite the company's ongoing efforts to refresh its product lineup, strengthen wholesale partnerships, and improve brand momentum.

Nike continues to focus on rebuilding sales growth through product innovation and a more balanced distribution strategy. However, analysts remain concerned that competitive pressures and uneven consumer demand could delay a meaningful recovery in revenue and profitability.

The downgrade adds to recent investor caution, with the market continuing to look for clearer evidence that Nike's strategic initiatives can translate into sustained earnings growth.

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WS Investor 06-26-26

Nike stock steadies in premarket after CEO Elliott Hill discloses $1 million share buy

Nike stock steadies in premarket after CEO Elliott Hill discloses $1 million share buy - TechStock²

(ts2.tech)

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WS News 12-31-25

NIKE Reports Fiscal 2026 Second Quarter Results

NIKE, Inc. reported its fiscal 2026 second quarter results for the period ended November 30, 2025, showing modest top-line growth amid ongoing business repositioning efforts. Quarterly revenues reached $12.4 billion, up 1 percent on a reported basis, while diluted earnings per share declined 32 percent year over year to $0.53.

Wholesale revenue rose 8 percent to $7.5 billion, driven primarily by growth in North America. In contrast, NIKE Direct revenue declined 8 percent to $4.6 billion, reflecting weaker digital sales and lower performance at company-owned stores. Converse revenue fell sharply to $300 million, down 30 percent year over year.

Gross margin decreased by 300 basis points to 40.6 percent, largely due to higher tariffs in North America. Net income declined to $0.8 billion, down 32 percent from the prior year. During the quarter, NIKE returned approximately $598 million to shareholders through dividends, extending its record of 24 consecutive years of dividend growth.

Management stated that fiscal 2026 remains a transition year focused on operational realignment, strengthening partner relationships, and repositioning the product portfolio to support long-term growth and profitability.

Source: Business Wire

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WS Investor 12-20-25

NIKE, Inc. (NYSE: NKE) announced today that its Board of Directors has declared a quarterly cash dividend of $0.41 per share on the Company’s outstanding Class A and Class B Common Stock payable on January 2, 2026, to shareholders of record at the close of business on December 1, 2025.

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Global Finance News 11-21-25

Nike, Inc. (NYSE: NKE) reported fiscal 2026 first quarter revenues of $11.7 billion, up 1% year-over-year on a reported basis but down 1% on a currency-neutral basis. Wholesale revenues grew 7% to $6.8 billion, offsetting a 4% decline in Nike Direct sales, while Converse revenues plunged 27% to $366 million. Gross margin fell 320 basis points to 42.2%, pressured by lower average selling prices, channel mix, and higher North American tariffs. Net income dropped 31% to $700 million, with diluted EPS down 30% to $0.49.

Inventories stood at $8.1 billion, down 2% from last year, while cash and equivalents declined to $8.6 billion after dividends, buybacks, bond repayments, and capex. Nike returned $714 million to shareholders in the quarter through $591 million in dividends, up 6% year-over-year, and $123 million in buybacks. To date, $12.1 billion of shares have been repurchased under its $18 billion program. Management highlighted continued progress in its “Win Now” strategy focused on North America, Wholesale, and Running, while noting uneven recovery across geographies and categorieS.

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WS Investor 09-30-25

Kool-Aid and Nike Launch Sneaker Collaboration Featuring Ja Morant

Kraft Heinz announced a colorful collaboration between its iconic Kool-Aid brand and Nike, unveiling the Nike x Kool-Aid Ja 2 sneaker collection. Inspired by NBA star Ja Morant’s childhood memories and favorite Kool-Aid flavors, the limited-edition sneakers combine nostalgia, sneaker culture, and vibrant self-expression.

The collaboration’s first sneaker drop, set for May 16 via the SNKRS app and select retailers, features a bold two-tone gradient in Blue Raspberry, Cherry, Orange, and Lemon Lime. It includes playful design elements like the Kool-Aid Man, the phrase “Ohhh Yeah!,” Ja’s “12 AM” text, and a glow-in-the-dark outsole. A second drop in July will spotlight Kool-Aid’s signature red and continue the line’s energetic theme.

In conjunction with the launch, Kool-Aid will release its first new flavor pack in over five years. The Mix n’ Kicks combo lets fans combine four classic flavors to match the sneakers’ mix-and-match concept. Fans can also enter to win themed dubraes and laces to personalize their shoes.

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Global Finance News 04-14-25

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Nike stock steadies in premarket after CEO Elliott Hill discloses $1 million share buy

NYSE:NKE