Nike, Inc. (NYSE: NKE) reported fiscal 2026 first quarter revenues of $11.7 billion, up 1% year-over-year on a reported basis but down 1% on a currency-neutral basis. Wholesale revenues grew 7% to $6.8 billion, offsetting a 4% decline in Nike Direct sales, while Converse revenues plunged 27% to $366 million. Gross margin fell 320 basis points to 42.2%, pressured by lower average selling prices, channel mix, and higher North American tariffs. Net income dropped 31% to $700 million, with diluted EPS down 30% to $0.49.

Inventories stood at $8.1 billion, down 2% from last year, while cash and equivalents declined to $8.6 billion after dividends, buybacks, bond repayments, and capex. Nike returned $714 million to shareholders in the quarter through $591 million in dividends, up 6% year-over-year, and $123 million in buybacks. To date, $12.1 billion of shares have been repurchased under its $18 billion program. Management highlighted continued progress in its “Win Now” strategy focused on North America, Wholesale, and Running, while noting uneven recovery across geographies and categorieS.