NASDAQ:ETSY

Etsy Returns to Growth as Depop Shines and AI Initiatives Gain Traction

Etsy (NYSE: ETSY) reported third-quarter 2025 revenue of $678 million, up 6.1% year over year excluding Reverb, with consolidated GMS rising 0.9% to $2.72 billion. Net income increased to $75.5 million, or $0.63 per share, while adjusted EBITDA reached $171.9 million with a 25.4% margin.

Etsy’s marketplace GMS declined 2.4%, but sequentially improved, supported by stronger ad performance and AI-driven personalization. The company highlighted its new partnership with OpenAI to allow ChatGPT users to shop directly within the platform. Depop posted standout 39% GMS growth, fueled by U.S. and Australian user expansion. Etsy repurchased $120 million of stock and ended the quarter with $1.6 billion in cash.
Etsy, Inc. (NASDAQ: ETSY) announced on September 29, 2025, that it will transfer the listing of its common stock from the Nasdaq Stock Market to the New York Stock Exchange. Trading on Nasdaq is expected to end on October 10, 2025, with the company beginning trading on the NYSE under the ticker symbol ETSY on October 13, 2025.

CEO Josh Silverman said the move marks an important milestone as Etsy continues to deliver personalized, human-centered shopping experiences while driving long-term shareholder value. NYSE President Lynn Martin welcomed Etsy, highlighting its mission to "Keep Commerce Human" as a strong fit for the exchange’s community of industry leaders.
Etsy Announces $650 Million Convertible Senior Notes Offering

Etsy has announced a proposed private offering of $650 million in convertible senior notes due 2030, targeting qualified institutional buyers. An additional $50 million may be offered if initial purchasers exercise their option within 13 days of issuance.

The notes will be unsecured and may convert into cash, common stock, or a combination at Etsy’s discretion. Final terms, including interest rate and conversion rate, will be set at pricing. The company plans to use up to $175 million from the proceeds to repurchase shares and the remainder for general corporate purposes, which may include debt repayment.

These securities are not registered under the Securities Act and cannot be sold in the U.S. without proper exemptions.
On June 2, 2025, Etsy Inc. completed the sale of its subsidiary Reverb Holdings, Inc., a marketplace for musical instruments. The buyer is Reverb IntermediateCo LLC, a wholly owned subsidiary of Reverb Partners LLC, which is affiliated with Servco Pacific Inc. and Creator Partners LLC. This disposition was disclosed under Regulation FD and is not considered filed for purposes of liability under the Exchange Act.
Etsy Q1 2025 Earnings Summary

Etsy's Q1 2025 results showed resilience amid marketplace challenges, with flat revenue growth and stable profitability, offset by a significant goodwill impairment.

Key Financials:
- Gross merchandise sales (GMS): $2.79 billion (down 6.5% year-over-year)
- Etsy marketplace GMS: $2.3 billion (down 8.9%)
- Depop saw highest GMS since acquisition in 2021
- Revenue: $651.2 million (up 0.8%)
- Marketplace revenue: $458.5 million (down 1.8%)
- Services revenue: $192.7 million (up 7.7%)
- Take rate: 23.3% (up from 21.6%)
- Net loss: $52.1 million (vs. $63.0 million income in Q1 2024)
- Includes $101.7 million impairment to Reverb goodwill
- Net loss margin: (8.0%)
- Adjusted EBITDA: $171.1 million (up 1.9%)
- Margin: 26.3% (up 30 basis points)

Operational Metrics:
- Active buyers: 94.8 million (down 1.7%)
- Etsy active buyers: 88.5 million (down 3.4%)
- Habitual buyers: 6.2 million (down 11%)
- GMS per buyer: $120 (down 3.5%)
- Active sellers: 8.1 million (down 11.3%)
- Etsy active sellers: 5.4 million
- Reverb announced to be sold; transaction expected to close in the coming months

Strategic Highlights:
- Etsy app hit highest-ever GMS share, with stronger engagement and user growth
- AI and ML improvements enhanced product recommendations, app navigation, chatbot support, and seller tools
- Rolled out checkout integration for YouTube ads and partnered with OpenAI and Microsoft Copilot for new buyer channels
- Etsy Insider loyalty program closed beta expanded
- Depop maintained its position as fastest-growing U.S. online resale apparel platform (Consumer Edge data)
- Reverb improved user experience with MSRP visibility and shipping tools; seller participation reached record highs

Cash and Liquidity:
- Cash and investments: $997.2 million
- Operating cash flow: $49.2 million
- Share repurchases: $189 million (3.7 million shares)
- Long-term debt: $2.29 billion
- Net cash decreased by $162 million during the quarter

Guidance for Q2 2025:
- GMS decline similar to or slightly better than Q1 2025
- Take rate to remain at Q1 level (~23.3%)
- Adjusted EBITDA margin expected around 25%

Overall, Etsy is investing in personalized buyer experiences and operational efficiency, while navigating consumer softness and positioning for long-term growth through AI and marketplace differentiation.
Etsy reported its highest-ever quarterly revenue in the fourth quarter of 2024, despite ongoing challenges in consumer discretionary spending and a competitive retail environment. The company achieved consolidated revenue of $852.2 million, up 1.2% year-over-year, driven primarily by growth in services revenue, particularly Etsy Ads.

Consolidated gross merchandise sales (GMS) were $3.7 billion, down 6.8% from the previous year. The Etsy marketplace GMS fell 8.6% to $3.3 billion due to a shorter holiday season, category mix shifts, and a highly promotional retail landscape. Active buyers declined by 2.6% to 89.6 million, but reactivated lapsed buyers reached a record 9.8 million, a 1.3% increase from the previous year. Depop, Etsy’s resale marketplace, recorded its highest GMS since being acquired in 2021, contributing to a full-year growth rate of 31.6%.

Net income for the quarter rose 56.0% to $129.9 million, reflecting restructuring-related cost reductions from the previous year. The net income margin improved by 530 basis points to 15.2%, with diluted earnings per share at $1.03. Adjusted EBITDA reached a record $250.6 million, with an adjusted EBITDA margin of 29.4%. Etsy ended the year with $1.2 billion in cash and investments and repurchased approximately $260 million worth of shares during the quarter.
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