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ANTA Sports Receives Written Shareholder Approval for PUMA Stake Acquisition

ANTA Sports Products Limited announced it has obtained written shareholder approval for its acquisition of a 29.06% equity interest in PUMA SE, classifying the deal as a major transaction under Hong Kong Listing Rules .

The company received written approvals on 13 February 2026 from Anta International and its wholly owned subsidiaries, which together hold approximately 52.83% of the issued shares. As a result, no general meeting will be convened to approve the transaction .

ANTA has applied for a waiver to extend the deadline for dispatching the circular containing further transaction details to shareholders to 24 April 2026 .
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Author
The Investor 02-16-26
Anta Sports has agreed to acquire a 29.06% stake in PUMA for €1.51 billion, becoming the sportswear company’s largest shareholder. The deal, signed on 26 January 2026, involves the purchase of about 43 million shares at €35 per share and will be funded from the Group’s internal resources.

The Group said the acquisition supports its “single-focus, multi-brand, and globalisation” strategy, citing PUMA’s strong global brand, deep sports heritage, and complementary positioning across professional and lifestyle categories. Following completion, the Group plans to seek representation on PUMA’s supervisory board, aiming to support long-term brand development and value creation while preserving PUMA’s brand identity.
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Author
Global Finance News 01-28-26
PUMA Enters Reset Phase as Sales Decline Amid Strategic Overhaul

PUMA SE (PUM) reported a 10.4% currency-adjusted sales drop in Q3 2025 to €1.96 billion as the company launched a strategic reset to strengthen its long-term brand position. The decline reflected reduced wholesale exposure and inventory clean-up initiatives, particularly in North America and China. Adjusted EBIT fell to €39.5 million from €237 million a year earlier, while the company posted a net loss of €62.3 million versus a profit of €127.8 million.

PUMA expanded its cost-efficiency program, targeting a reduction of 900 white-collar positions by the end of 2026 and expects inventories to normalize within the same timeframe. CEO Arthur Hoeld reaffirmed 2025 guidance and emphasized PUMA’s goal to become a Top 3 global sports brand, focusing on brand health, disciplined cost management, and stronger direct-to-consumer growth.
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Author
WS Investor 10-30-25