Global Finance News
28 Jan 2026, 10:19
Anta Sports has agreed to acquire a 29.06% stake in PUMA for €1.51 billion, becoming the sportswear company’s largest shareholder. The deal, signed on 26 January 2026, involves the purchase of about 43 million shares at €35 per share and will be funded from the Group’s internal resources.
The Group said the acquisition supports its “single-focus, multi-brand, and globalisation” strategy, citing PUMA’s strong global brand, deep sports heritage, and complementary positioning across professional and lifestyle categories. Following completion, the Group plans to seek representation on PUMA’s supervisory board, aiming to support long-term brand development and value creation while preserving PUMA’s brand identity.
The Group said the acquisition supports its “single-focus, multi-brand, and globalisation” strategy, citing PUMA’s strong global brand, deep sports heritage, and complementary positioning across professional and lifestyle categories. Following completion, the Group plans to seek representation on PUMA’s supervisory board, aiming to support long-term brand development and value creation while preserving PUMA’s brand identity.