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Cloudflare, Inc. and GoDaddy Inc. announced a strategic partnership aimed at enabling a more transparent and secure “agentic web” for the AI era.

The collaboration introduces tools that allow website owners to control how AI-powered crawlers access their content, including integration of Cloudflare’s AI Crawl Control into GoDaddy’s hosting platform. It also supports new open standards such as Agent Name Service (ANS) and Web Bot Authentication to verify the identity of AI agents.

The companies said the initiative will help address growing concerns over unverified bot traffic and content usage, while enabling a more trusted digital ecosystem where AI agents can interact securely with websites.

The partnership reflects efforts to establish infrastructure and standards for managing AI-driven interactions as the internet evolves beyond human-centric use.
Business Wire

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WS Investor 04-07-26

GoDaddy and LegalZoom have announced a partnership to support the emerging “agentic” open web by introducing a new standard for verifying AI agents.

The collaboration centers on the Agent Name Service (ANS), an open standard that assigns AI agents unique, verifiable identities using domain infrastructure and cryptographic authentication. GoDaddy has launched the first public implementation, enabling developers and businesses to publish and verify AI agents globally.

As part of the initiative, LegalZoom registered its first AI agent through GoDaddy ANS, allowing integration of its legal services into AI assistants while ensuring authenticity and trust. The move aims to address growing concerns around verification, accountability, and security as autonomous AI agents become more widespread.

The companies said the partnership is designed to enhance trust in AI-driven services and establish a standardized framework for identity verification across the open web.
PRNewswire

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European Investor 04-03-26

GoDaddy integrates Agent Name Service with Salesforce MuleSoft

GoDaddy has announced an integration between its Agent Name Service (ANS) and Salesforce’s MuleSoft Agent Fabric, enabling organizations to discover and verify AI agents before granting them access to enterprise systems.

The integration allows MuleSoft customers to configure GoDaddy ANS as a trusted source for agent discovery. Verified AI agents registered through ANS are published to the public Domain Name System (DNS), making them globally discoverable and linking each agent’s identity to a verified domain owner. MuleSoft’s Agent Scanners can then pull these agents into the MuleSoft Agent Registry for review, approval and policy-based access control.

The solution aims to reduce the risk of rogue or spoofed AI agents interacting with sensitive business systems by providing cryptographic proof of identity and governance tools. GoDaddy said the integration supports safer scaling of agentic AI adoption by combining DNS-based identity verification with MuleSoft’s orchestration and governance capabilities.

PRNewswire

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Global Finance News 02-21-26

GoDaddy Inc. (NYSE: GDDY) will release financial results for the fourth quarter and fiscal year 2025 on Tuesday, February 24, 2026, after the U.S. stock market closes.

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European Investor 02-05-26

GoDaddy launched the next phase of its Agent Name Service (ANS) with a new ANS Marketplace designed to help users discover and evaluate “ANS-verified” AI agents. The company said ANS functions as a trusted identity naming system for AI agents, pairing human-readable names with cryptographically verifiable identities so agents can be discovered, verified, and governed across ecosystems. The ANS Marketplace initially features a curated set of test agents aimed at small-business workflows, including tools for brand and domain-name ideation, homepage and SEO checks, review sentiment summaries, social post generation, and consistency checks of business listings across major platforms. GoDaddy also said it added 20 AI agents generated from WordPress WooCommerce stores hosted on its platform to demonstrate merchant-specific, store-derived agents that can assist customer shopping journeys while preserving clear identity and control. To make trusted agents easier to recognize, GoDaddy introduced ANS-verified badges that indicate an agent is registered through ANS, can be cryptographically validated, and has inspectable status and policy before exchanging data or taking actions.

Source: GoDaddy Inc., PR Newswire

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The Investor 12-19-25

GoDaddy announced a collaboration with Prime Video to mark the premiere of Fallout Season Two, launching an interactive digital experience powered by its AI-driven platform, GoDaddy Airo. The initiative allows fans to explore a virtual version of Ma June’s Sundries, a key trading post from the Fallout universe, demonstrating how a business can be transformed into an interactive online destination starting from a domain name. The campaign highlights GoDaddy Airo’s capabilities in helping users quickly build and grow digital businesses while engaging Fallout fans ahead of the new season’s release.
Source: GoDaddy Inc. / PRNewswire

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European Investor 12-17-25

GoDaddy advances trusted AI agent identity with new ANS API and standards site

GoDaddy announced major progress on its Agent Name Service (ANS), a trusted identity system designed for AI agents. The company opened public access to the ANS API, now available on the GoDaddy Developer Portal, allowing developers to generate keys, test registrations, and explore identity lifecycle operations. A new ANS Standards site has also launched, publishing the latest open API specifications and guidance.

ANS pairs human-readable names with cryptographically verifiable identities and policies, aiming to bring internet-scale trust to the growing AI agent ecosystem. GoDaddy says ANS is protocol-agnostic, using PKI/X.509 for verification and supporting emerging frameworks like A2A and MCP.

Developers can obtain API keys at AgentNameRegistry*org and access documentation via GoDaddy’s GitHub resources.

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WS Investor 11-20-25

GoDaddy launches Airo*ai to bring agentic AI directly to small businesses

GoDaddy introduced Airo*ai, a new beta agentic AI platform designed to turn simple conversations into fully completed business tasks. Airo*ai uses GoDaddy’s proprietary data and an extensible agent framework to guide small business owners from an idea to a fully functioning online presence within minutes.

Through a single chat interface, Airo*ai can understand intent, plan next steps, and activate specialized agents across GoDaddy’s ecosystem — from registering domains to building websites, drafting policies, generating logos, and even creating hosted web apps.

At launch, six specialized agents are available: the Airo Agent (overall orchestrator), App Builder, Compliance Agent, Domain Search/Registration Agent, Website Builder Agent, and Logo Agent. New agents are in development, with additional capabilities rolling out weekly.

GoDaddy says Airo*ai significantly reduces the time needed to start or grow a small business by automating multi-step workflows traditionally requiring multiple tools and expertise.

The platform is available to try at Airo*ai.

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WS Investor 11-13-25

GoDaddy Inc. (NYSE: GDDY) will release financial results for the third quarter of 2025 on Thursday, October 30, 2025, after the U.S. stock market closes.

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European Investor 10-09-25

GoDaddy Launches Trusted Identity System for AI Agents

GoDaddy Inc. has unveiled a new trusted identity naming system designed to help businesses and developers verify and trust AI agents in an increasingly complex digital ecosystem. With more than one billion AI agents expected to be created over the next three years, the company aims to address the lack of standards for distinguishing legitimate agents from malicious ones.

The system builds on GoDaddy’s experience with domain names, DNS, and SSL certificates, applying proven technologies to AI interactions. It uses human-readable domain-style names, PKI-backed cryptographic verification, and protocol-agnostic adapters to ensure interoperability across frameworks. Lifecycle management features like registration, renewal, and revocation provide additional governance and security.

GoDaddy is working with industry groups and standards bodies, including leveraging concepts from an Internet Engineering Task Force (IETF) draft on an Agent Name Service (ANS). A developer preview of the system will launch in the coming weeks, with broader availability to follow.

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WS Investor 10-02-25

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