GoDaddy launched the next phase of its Agent Name Service (ANS) with a new ANS Marketplace designed to help users discover and evaluate “ANS-verified” AI agents. The company said ANS functions as a trusted identity naming system for AI agents, pairing human-readable names with cryptographically verifiable identities so agents can be discovered, verified, and governed across ecosystems. The ANS Marketplace initially features a curated set of test agents aimed at small-business workflows, including tools for brand and domain-name ideation, homepage and SEO checks, review sentiment summaries, social post generation, and consistency checks of business listings across major platforms. GoDaddy also said it added 20 AI agents generated from WordPress WooCommerce stores hosted on its platform to demonstrate merchant-specific, store-derived agents that can assist customer shopping journeys while preserving clear identity and control. To make trusted agents easier to recognize, GoDaddy introduced ANS-verified badges that indicate an agent is registered through ANS, can be cryptographically validated, and has inspectable status and policy before exchanging data or taking actions.

Source: GoDaddy Inc., PR Newswire