NASDAQ:CELH

celsius holdings inc (CELH) authorizes 300 million dollars share repurchase, with no expiry

Celsius Holdings Inc authorized a new share buyback program of up to 300 million dollars, citing strong cash generation and a desire to act when it sees a disconnect between valuation and fundamentals. Repurchases may occur via open market, private transactions, or Rule 10b5-1 plans; the program has no expiration and can be modified or suspended. CEO John Fieldly said the company can opportunistically buy shares while continuing to invest in growth initiatives and reduce debt.
Celsius Holdings Q3 2025: Record revenue surge from Alani Nu and CELSIUS brand growth

Celsius Holdings reported third-quarter 2025 revenue of $725.1 million, up 173% from $265.7 million a year earlier, driven by the acquisitions of Alani Nu and Rockstar Energy, and continued strong growth for the CELSIUS brand. North America contributed $702 million, while international revenue grew 24% to $23.1 million. Gross margin expanded by 530 basis points to 51.3%.

Despite robust sales, the company reported a net loss of $61 million due to $246.7 million in distributor termination and acquisition costs linked to Alani Nu’s transition into PepsiCo’s distribution system. Adjusted EBITDA soared to $205.6 million versus $4.4 million a year earlier, and adjusted diluted EPS reached $0.42.

Alani Nu achieved record sales of $332 million, up 114% year-over-year, while CELSIUS brand revenue grew 44%. Combined portfolio retail sales rose 31% year-over-year, giving Celsius Holdings a 20.8% share of the U.S. ready-to-drink (RTD) energy category. Alani Nu captured 7.2% share, CELSIUS 11.2%, and Rockstar 2.4%.

CEO John Fieldly said the company is leveraging its expanded portfolio, deeper leadership team, and strengthened PepsiCo partnership to drive long-term growth, noting that innovation and consumer engagement continue to power performance.
Celsius Holdings Files Amended 8-K to Include Alani Nu Financials Post-Acquisition

Celsius Holdings, Inc. has filed an amendment to its previously submitted Form 8-K to include key financial details related to its recent acquisition of Alani Nutrition LLC (“Alani Nu”). The updated filing, submitted as Form 8-K/A, provides the audited consolidated financial statements of Alani Nu for the years ended December 31, 2024 and 2023, along with Celsius’ unaudited pro forma condensed combined financials for the year ended December 31, 2024.

The amendment supplements the original disclosure made in early April regarding the completion of the acquisition and fulfills required reporting obligations under Items 9.01(a) and 9.01(b) of SEC Form 8-K.

Celsius emphasized that the pro forma statements are for illustrative purposes and are not indicative of the actual future financial performance or condition of the combined entity. No other updates were made to the original filing.

This move marks a continued effort by Celsius to integrate and disclose the financial impact of its strategic acquisition of Alani Nu, a fast-growing brand in the nutrition space.
Celsius Holdings Q1 2025 Earnings Summary

Headline Results:
• Revenue: $329.3 million, down 7% year-over-year
o North America: $306.5 million (–10%)
o International: $22.8 million (+41%)
• Gross margin: 52.3%, up 110 basis points
• Net income: $44.4 million (–43%)
• EPS:
o GAAP diluted EPS: $0.15 (vs. $0.27 in Q1 2024)
o Adjusted diluted EPS: $0.18 (–33%)
• Adjusted EBITDA: $69.7 million (–21%), margin of 21.2%

Key Factors Behind Revenue Decline:
• Shift in timing and structure of U.S. distributor incentives
• Higher retail promotional allowances late in the quarter
• Unfavorable comparison to Q1 2024, which had multiple promotional activations and a new product launch (16 oz CELSIUS ESSENTIALS®)

International Strength:
• 41% increase in international revenue, with growth in legacy EMEA and new markets (UK, Ireland, France, Australia, New Zealand)
• 9% growth excluding new markets

Retail Market Share (U.S. Tracked Channels - MULO+):
• CELSIUS®: 10.9% share (–140 bps YoY)
• Alani Nu®: 5.3% share (+221 bps YoY)
• Combined portfolio: 16.2% market share (+81 bps YoY)

Alani Nu Acquisition:
• Closed April 1, 2025
• Alani Nu reached over $1B in trailing 12-month retail sales
• Expected to enhance Celsius’ functional beverage portfolio significantly

Balance Sheet Highlights (as of March 31, 2025):
• Cash: $977 million
• Accounts receivable: $256 million
• Inventories: $141 million
• Total assets: $1.86 billion
• Mezzanine equity (Series A preferred): $824 million
• Stockholders’ equity: $443 million

Key Expense Notes:
• SG&A increased 22% to $120.3 million, largely from acquisition costs and headcount investment
• Promotional allowance accrued: $151.3 million, up from $135.9 million at year-end

Adjusted Metrics (Non-GAAP Reconciliation):
• Adjusted EBITDA adds back acquisition costs ($9.1M), stock compensation ($5M), and other items
• Adjusted diluted EPS of $0.18 includes a $0.03 add-back for acquisition-related expenses
Celsius Holdings has appointed Eric Hanson as its new President and Chief Operating Officer, effective March 24, 2025. Hanson, who has nearly 30 years of experience in the food and beverage industry, most recently served as Senior Vice President of Strategic Partnerships at PepsiCo. Current CEO John Fieldly will continue in his role while relinquishing the title of President to Hanson. Hanson’s compensation package includes a $700,000 base salary, eligibility for performance-based stock awards, and a $3,000 monthly housing allowance.
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