Amazon.com Inc #NASDAQ:AMZN Price, Chart, News & Insight

Amazon reported strong financial results for the first quarter of 2025, with net sales rising 9% year-over-year to $155.7 billion, or 10% excluding foreign exchange impact. AWS led growth with a 17% increase in revenue to $29.3 billion. Operating income rose to $18.4 billion from $15.3 billion, while net income surged to $17.1 billion, or $1.59 per diluted share, compared to $10.4 billion, or $0.98 per share, a year earlier. Operating cash flow increased 15% year-over-year to $113.9 billion, but free cash flow declined to $25.9 billion. Amazon highlighted key innovations such as Alexa+, Project Kuiper, and new AI-powered tools, and reaffirmed its July 2025 Prime Day. For Q2 2025, Amazon expects sales between $159–$164 billion and operating income between $13–$17.5 billion.

Krungsri Accelerates Cloud Migration and AI Innovation with AWS

Amazon Web Services announced that Krungsri, Thailand's fifth-largest bank, has cut its cloud migration time by more than 50% using custom generative AI agents built on AWS services like Amazon Bedrock and SageMaker. This initiative supports Krungsri’s broader AI strategy, enhancing fraud detection, property valuation, and ATM cash distribution. The move helps the bank comply with new Thai regulations on financial crime prevention while boosting operational efficiency. Krungsri’s approach demonstrates a long-term commitment to using AI and cloud solutions to modernize banking and improve customer service.

Writer Launches Palmyra X5 with 1M Token Context Window via AWS to Advance Enterprise AI

Writer has released its most advanced foundation model, Palmyra X5, featuring a 1 million token context window and high-speed, cost-efficient adaptive reasoning capabilities. Available now on Amazon Bedrock, Palmyra X5 is designed to support the next generation of enterprise AI agents with dynamic reasoning, large-scale data processing, and efficient cost structures. The model absorbs a million-token prompt in about 22 seconds and offers significant pricing advantages at $0.60 per 1 million input tokens and $6 per 1 million output tokens.

Palmyra X5 enables complex workflows, including tool integration, multilingual capabilities, image inputs, and real-time data processing, across industries such as finance, healthcare, and legal services. Writer also announced that future large language models will have a minimum context window of 1 million tokens. AWS becomes the first cloud provider to offer Palmyra models fully managed in Bedrock, expanding its AI model portfolio. Major companies like Vanguard, Uber, Salesforce, and Marriott are already leveraging Writer’s Palmyra models for critical business applications.

LSEG Extends Cloud Collaboration with AWS to Strengthen Resilience and Innovation

LSEG announced it has extended its multi-year collaboration with Amazon Web Services (AWS), naming AWS the preferred cloud provider for its Markets, Risk Intelligence, and FTSE Russell divisions. The partnership focuses on migrating internal systems to the cloud to enhance resilience, security, and the delivery of new services. LSEG’s Risk Intelligence division will leverage Amazon Bedrock for faster, more accurate risk analysis, while AWS Outposts will be used to provide scalable and resilient services to LSEG Markets customers. Additionally, AWS will support LSEG in offering historical and quantitative FTSE Russell indices data, helping customers identify market trends more efficiently. Executives from both companies emphasized the collaboration’s role in driving innovation and operational resilience.

Nasdaq and AWS Launch Global Market Modernization Blueprint

Nasdaq and Amazon Web Services (AWS) unveiled a new blueprint to modernize capital markets infrastructure globally. The initiative combines Nasdaq’s market technology with AWS’s cloud infrastructure to boost liquidity, efficiency, and resilience while maintaining local data sovereignty.

Key highlights:
- Nasdaq Eqlipse, a next-gen technology suite, delivers cloud-ready trading, clearing, and data tools across the trade lifecycle.
- The partnership supports proximity-based infrastructure to minimize latency and enhance connectivity.
- A new services deployment model combines Nasdaq and AWS expertise to help markets accelerate modernization with lower risk.

Initial adopters:
- Nasdaq’s Nordic markets will align with the blueprint, starting with the derivatives segment.
- Johannesburg Stock Exchange (JSE) will integrate data services, co-location, and AI-based innovations.
- Grupo BMV (Mexico) will explore expanding cloud-based modernization across clearing and CSD platforms.

The effort aims to remove operational friction, attract global capital flows, and build a more interconnected and resilient financial ecosystem.

Payarc Partners with AWS to Revolutionize Payment Processing with AI Tools

Payarc has announced a strategic collaboration with Amazon Web Services (AWS) to enhance its payment processing systems through advanced artificial intelligence. The initiative introduces a suite of AI-powered tools—anchored by the Payments Intelligence Expert (Pie)—to deliver greater automation, fraud detection, and predictive analytics across its platform.

Built using AWS technologies such as Amazon SageMaker and Redshift, Pie enables real-time risk assessment, merchant churn prediction (up to 85% accuracy), and automation of key onboarding tasks, reducing manual processing by 90%. The system also helps forecast ACH failures and optimize reserve fund management.

In addition, Payarc is launching an Agent Pricing Advisor, which provides AI-driven, actionable insights to help merchants and partners make more efficient pricing decisions.

The AWS-powered infrastructure behind these solutions includes S3, QuickSight, Glue, and Amazon Q, enabling scalable, secure, and ethical AI integration. AWS's bias mitigation tool, SageMaker Clarify, ensures transparency and fairness in fraud and pricing models.

Payarc’s partnership with AWS underscores a broader goal: to streamline payments with smarter, more efficient technology while reinforcing security and trust.

EVERSANA Launches AI-Powered MLR Platform Built on AWS to Streamline Life Sciences Compliance

EVERSANA has introduced EVERSANA ORCHESTRATE MLR, an AI-driven platform that automates 90% of the medical, legal, and regulatory (MLR) review process for life sciences companies. Developed using Amazon Bedrock and in collaboration with Modus Create and Veeva, the solution enables faster, more accurate content reviews with up to 86% fewer submission errors and 35% cost savings. The platform reduces review time by automating claims identification and annotation, addressing a major administrative burden in the healthcare industry.

Amazon.com, Inc. submitted a regulatory filing to disclose the release of its 2024 Letter to Shareholders, which is included as an exhibit to this report. The letter accompanies the company's annual report and outlines its business performance and strategic outlook. Additionally, the filing includes a separate exhibit providing a reconciliation of non-GAAP financial measures mentioned in the letter to the most comparable GAAP metrics. These materials were made available under Regulation FD to ensure all investors have equal access to the company's disclosures.

Amazon Unveils Nova Sonic: A Next-Generation Gen AI Voice Model for Natural, Real-Time Conversations

Amazon introduced *Nova Sonic*, a new foundation model that unifies speech understanding and generation to create more natural, accurate, and engaging voice-powered applications. Available through Amazon Bedrock, Nova Sonic enables real-time AI agents and voice apps for industries such as healthcare, education, and travel, eliminating the need for multiple speech and language models.

With significantly improved latency, lower cost, and support for expressive, native voices in various accents, Nova Sonic is already being used by companies like ASAPP, Education First, and Stats Perform to enhance user interactions. According to benchmark tests, Nova Sonic outperforms rivals such as OpenAI’s GPT-4o (Realtime) and Google Gemini Flash 2.0 in accuracy, quality, and speed, delivering responses in just 1.09 seconds and reducing word error rates across multiple languages.

Developers can leverage its fast inference, built-in transcript generation, and seamless tool integration for more intelligent, conversational AI agents—paving the way for voice applications that are as functional as they are human.

Fremantle Partners with Prime Focus Technologies and AWS to Modernize Global Content Supply Chain

Fremantle has selected Prime Focus Technologies and Amazon Web Services to develop a next-generation global content supply chain platform. The initiative, announced on April 7, 2025, aims to unify Fremantle’s operations across markets, offering real-time visibility, enhanced scalability, and faster time-to-market for content delivery.

The platform, built entirely on AWS, will integrate PFT’s CLEAR® Smart MAM solution, leveraging agentic AI to automate workflows, enrich content with contextual metadata, and optimize supply chain efficiency. This transformation supports Fremantle’s broader digital strategy, particularly in its Commercial and International division, which handles global distribution, digital publishing, and direct-to-consumer channels.

Company executives emphasized the collaboration's potential to boost creativity and revenue while addressing the evolving demands of the global media industry. The effort will be overseen by Fremantle’s Global Head of Media Supply Chain Operations, Thalia Crone.

XXImo Moves to Fully Cloud-Based Transaction Processing with AWS, Visa Cloud Connect, and Amazon Payment Cryptography

XXImo, a leading European mobility payments platform, has completed a full migration of its infrastructure to Amazon Web Services (AWS), becoming one of the first companies globally to move 100% of its card processing to the cloud. This strategic transition—executed with support from cloud services firm CloudNation—includes integration with Visa Cloud Connect and Amazon Payment Cryptography (APC), positioning XXImo as a pioneer in next-generation, cloud-native mobility payments.

The move enhances scalability, boosts operational efficiency, and reduces hardware reliance. It also aligns with the rapid shift toward digital, contactless, and mobile-first payment methods, enabling XXImo to support growing demand in business travel, projected to surpass $2 trillion globally by 2028.

Key components of the migration:
- **Visa Cloud Connect** enables direct and secure integration with Visa’s global network without on-premises infrastructure, supporting seamless expansion into new markets.
- **Amazon Payment Cryptography** replaces traditional hardware encryption with a cloud-native, pay-per-use model, maintaining strong PCI-compliant security while cutting costs.

Strategic partners AWS, Visa, and CloudNation played vital roles in executing the transition. XXImo CTO Zaheer Sacranie emphasized the benefits of faster scaling, improved service reliability, and better customer experience through enhanced SLAs.

Visa’s Ian Lundberg described the integration as a modern leap in payment infrastructure, while AWS’s Scott Mullins noted the importance of PrivateLink connectivity and elastic scaling for secure, efficient operations. CloudNation’s Bart Boonen called the migration a foundation for XXImo’s continued growth.

With this transformation, XXImo aims to redefine European mobility payments by delivering a seamless, scalable, and secure transaction experience across services like fuel, EV charging, parking, and public transit.

Amazon Q in QuickSight launches scenarios capability, turning employees into data analysts

On March 25, 2025, Amazon Web Services (AWS) announced the general availability of the new scenarios capability for Amazon Q in QuickSight, its generative AI-powered business intelligence assistant. This new feature allows employees at any skill level to perform expert-level data analysis using natural language, enabling faster and more informed decision-making across organizations.

With this AI enhancement, users can now ask complex analytical questions, model what-if scenarios, and receive actionable recommendations without needing traditional data science or spreadsheet skills. For example, users can simply ask, “What if we extended our free trial period?” and Amazon Q will analyze the data, visualize the implications, and provide insights in minutes.

Used by companies such as Availity, BMW Group, and internal Amazon teams, the tool is already driving productivity by helping users dive deeper into data, identify trends, and solve business challenges quickly. It also supports structured and unstructured data, including spreadsheets, emails, documents, and more.

The feature is built with enterprise-grade privacy and security, ensuring that customer data is never used to train underlying models. It is available now through AWS’s Amazon QuickSight platform.

For more details, visit the Amazon Q in QuickSight page at aws.amazon.com/quicksight/amazon-q.

Amazon eyes sales of used cars, Automotive News reports

Amazon (AMZN) is eyeing the sale of used cars as the company continues to refine its new car-shopping platform with customers and dealers in certain U.S. markets, Carly Schaffner of Automotive News reports. Publicly traded companies in the used car space include CarMax (KMX), AutoNation (AN), Vroom (VRM), Carvana (CVNA), and Sonic Automotive (SAH). Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now

On March 20, 2025, Amazon announced the general availability of RAG (Retrieval-Augmented Generation) Evaluation on Amazon Bedrock. Users can now assess their RAG applications—either those built with Bedrock Knowledge Bases or custom RAG pipelines—using a variety of evaluation metrics. The evaluation process uses an LLM-as-a-judge approach, offering metrics for context relevance, generation correctness, completeness, hallucination detection, and responsible AI indicators such as harmfulness and stereotyping. Users can now bring their own input-output pairs and retrieved contexts for custom evaluations, and new citation-related metrics are also available. This update offers more flexibility and supports iterative development across RAG configurations.

Amazon Web Services (AWS) has announced the next generation of Amazon Connect, its AI-powered contact center solution, which now integrates first-party AI across all communication channels. This upgrade eliminates fragmented AI implementations by unifying self-service, agent support, and analytics into a single platform with predictable, channel-based pricing.

Key enhancements include AI-powered self-service, supporting voice and digital channels in over 25 languages to reduce wait times. Agent assistance is improved with Amazon Q in Connect, which provides personalized responses and action recommendations. Conversational analytics help identify trends, customer sentiment, and agent performance insights. Screen recording and post-contact summaries streamline compliance and reduce agent workload. AI-driven workforce management enhances scheduling, capacity planning, and real-time adjustments.

Unlike traditional models that charge separately for AI features, Amazon Connect's pricing is based solely on channel usage, making AI enhancements available for every interaction without additional fees.

Several global enterprises have already implemented Amazon Connect to improve customer experience and efficiency. Virgin Media O2 has seen higher Net Promoter Scores (NPS) and reduced complaint resolution times. Genpact reported reductions in average handle time while improving first-call resolution. Fujitsu improved workforce efficiency, compliance, and customer satisfaction. DXC Technology optimized operations, achieving significant cost savings.

By removing integration complexity and unpredictable costs, Amazon Connect allows businesses of all sizes to leverage AI seamlessly, improving customer interactions and operational efficiency.

Amazon Takes on Nvidia with Discounted AI-Powered Trainium Servers

AWS reportedly provides AI chips with Nvidia-level computing power at a fraction of the cost to compete in the cloud market

Amazon has launched Amazon.ie, its dedicated online store for customers in Ireland, offering over 200 million products with local pricing in Euro, fast deliveries, and a new Prime membership for €6.99 per month. Customers will benefit from one-day delivery on millions of items without additional customs charges, and local Irish businesses will be featured on a new "Brands of Ireland" page.

Prime membership on Amazon.ie provides exclusive shopping deals, Prime Video content, Prime Gaming perks, and partner offers such as Deliveroo Plus Silver and discounted Odeon cinema tickets. Existing UK Prime members can easily switch to the Irish version, with automatic refunds for their previous UK memberships.

The launch is welcomed by Irish government officials, including Taoiseach Micheál Martin, who emphasized the benefits for consumers and businesses. Enterprise Ireland is also collaborating with Amazon to support local brands.

Amazon has invested over €22 billion in Ireland since 2004, employing around 6,500 people across multiple sites. The company is committed to sustainability, using recyclable packaging and reducing plastic waste in shipments from its fulfillment centers.

For more details, visit Amazon.ie or sign up for a 30-day free trial of Amazon Prime at Amazon.ie/prime.

nib Group, an Australian health insurer, has chosen Amazon Web Services (AWS) as its preferred cloud provider for generative AI workloads, using Amazon Bedrock to enhance customer service and operational efficiency. The insurer has integrated AI into various business functions, including call center support, claims processing, and personalized travel insurance recommendations.

Since 2021, nib's AI assistant, nibby, has handled over four million customer queries, reducing chat-based support by 60% and voice call support by 15%, saving the company more than $22 million. With Amazon Bedrock, nibby can now understand complex queries and personalize interactions, leading to faster resolutions and improved customer satisfaction. AI-generated summaries of customer chats and calls have reduced post-call work by 20%, while AI-driven knowledge base enhancements have shortened average call times by 8%.

nib has also combined Amazon Bedrock with Amazon Textract to automate claims processing, handling over four million invoices annually with near-100% accuracy. Additionally, the company is leveraging AI to personalize travel insurance marketing by predicting customer destinations and offering tailored plans.

Following the migration of over 95% of its workloads to AWS, nib now operates thousands of digital assets, applications, and core insurance platforms on the cloud. AWS executives highlighted nib’s AI-driven initiatives as examples of how financial services companies can optimize operations and enhance customer experiences.

Amazon Web Services (AWS) has announced a multi-year strategic collaboration with Fitch Group to enhance technological innovation and digital transformation. The agreement includes the integration of Amazon Q Developer, a generative AI technology aimed at improving developer productivity, streamlining code modernization, and providing real-time coding assistance. Fitch has reported a 20% increase in productivity among developers using Amazon Q Developer.

Fitch is also leveraging Amazon Q Transform to modernize legacy Java applications and Amazon Managed Streaming for Apache Kafka (MSK) to strengthen its data streaming capabilities. MSK Replicator has been instrumental in ensuring low-latency, high-availability access to critical financial data, which is essential for Fitch's digital platforms, including Fitch Ratings Pro.

AWS Managing Director for Financial Services Scott Mullins emphasized that the expanded collaboration will accelerate Fitch’s innovation and operational efficiency while maintaining high compliance and security standards. Fitch Group, a subsidiary of Hearst Corporation, operates in over 30 countries, providing credit ratings, financial research, and data services to global investors.

For media inquiries, contact Alayna Francis, Global Head of Corporate Communications at Fitch Group, at alayna.francis@thefitchgroup.com.

Echelon Fitness has partnered with Amazon Web Services (AWS) to launch Echelon AI, a generative AI-powered platform for personalized workout experiences. Using Amazon Bedrock and OpenSearch, the platform adapts workouts across multiple fitness equipment, including treadmills, bikes, rowers, and strength machines, for both home and gym users.

Key features include AI-driven personalized fitness plans that adjust to member progress, intelligent workout recommendations based on history and preferences, conversational AI for workout scheduling, and real-time progress tracking and optimization.

Early testing suggests the AI-enhanced personalization could boost member retention by at least seven percent. The platform will begin rolling out to Echelon members and commercial gyms starting March 12, 2025.

For more information, visit Echelon Fitness at echelonfit.com.

Amazon is leveraging AI-powered tools to enhance the sustainability and efficiency of its buildings, aligning with its commitment to The Climate Pledge. One such tool, FlowMS, recently detected an underground water leak at an Amazon logistics facility in Glasgow, Scotland, which would have otherwise gone unnoticed. By analyzing metering data, FlowMS identified an anomaly in water usage, leading to the discovery of a faulty valve. Fixing the issue prevented the loss of 9 million gallons of water annually.

FlowMS is part of a broader suite of AI and science-based solutions designed to optimize Amazon’s building operations. Another tool, the Base Building Advanced Monitoring (BBAM) system, monitors HVAC performance across Amazon facilities. It uses AWS machine learning technologies to analyze energy consumption and identify anomalies, such as clogged filters or malfunctioning air conditioning units. At a fulfillment center in New York, FlowMS detected a miscalibrated utility meter, revealing that the building was using far less energy than initially recorded.

Amazon is also applying AI to improve its grocery refrigeration systems. The Advanced Refrigeration Monitoring (ARM) tool continuously monitors refrigeration units to maintain optimal temperatures and predict potential failures. In Spain, ARM detected an abnormal defrost cycle pattern, enabling Amazon’s teams to identify faulty equipment before it led to significant food waste and downtime.

Currently, FlowMS and BBAM are in use at 120 Amazon sites, with plans to expand to over 300 locations by the end of 2025. Similarly, ARM is being used across Amazon’s grocery network in North America and Europe, with plans to roll out to more than 150 sites, including in India.

These AI-driven innovations are key to Amazon’s goal of achieving net-zero carbon emissions by 2040. By integrating AI into its infrastructure, the company is not only improving operational efficiency but also advancing its environmental sustainability initiatives.
AMAZON

introducing an enhanced local ide experience for aws step functions

aws step functions has introduced an improved local development experience for state machines by integrating workflow studio into visual studio code (vs code) via the aws toolkit extension. this enhancement allows developers to build and test workflows directly in their local ide while maintaining the same visual experience available in the aws console.

key features of the enhanced ide integration

1. seamless visual workflow development
- developers can drag and drop states in workflow studio within vs code.
- modifications in the visual interface automatically update the amazon states language (asl) definition in json or yaml format.

2. dual development modes
- design mode: a graphical interface to build and inspect workflows.
- code mode: a built-in editor for direct asl modifications.

3. easy integration with aws infrastructure as code (iac)
- workflow studio supports definition substitutions, allowing developers to reference values from aws cloudformation or aws cloud development kit (cdk) templates dynamically.

4. granular state testing with teststate api
- developers can test individual states in the cloud without modifying an entire state machine.
- testing includes role selection and input substitution for accurate validation.

5. smooth deployment process
- after local testing, workflows can be published using aws toolkit or deployed with aws serverless application model (sam), aws cdk, or cloudformation.

getting started
to enable this experience, developers need to:
1. install or update the aws toolkit extension in vs code (version 3.49.0 or later).
2. open a state machine definition file from a local workspace or download an existing definition from aws explorer.
3. use workflow studio to visually design or modify workflows.
4. test states using teststate api before deploying to aws.

this enhancement simplifies the code-test-deploy-debug cycle, providing a more efficient workflow development experience.

source: [aws compute blog](https://aws.amazon.com/blogs/compute)

Amazon Web Services (AWS) has launched Amazon GameLift Streams, a fully managed game streaming solution that enables developers to deliver high-fidelity, low-latency gaming experiences to users on virtually any device with a WebRTC-enabled browser. This eliminates the need for developers to modify their games for streaming or build their own streaming infrastructure.

Amazon GameLift Streams allows developers to upload game content to AWS GPU instances and start streaming in minutes, supporting Windows, Linux, and Proton runtimes without requiring code modifications. The service delivers 1080p at 60 FPS, runs across six AWS Regions, and offers on-demand scaling, helping developers optimize costs based on player demand.

Several companies, including Bandai Namco Entertainment, Jackbox Games, Ludeo, and Xsolla, are already using GameLift Streams to expand their reach and create new monetization opportunities. The technology enables instant-play game demos, direct-to-browser gaming, cloud-based game testing, and virtual world streaming for brand engagement.

By integrating Amazon GameLift Streams, AWS aims to transform everyday devices into gaming platforms and provide developers with a flexible, scalable, and secure way to distribute and monetize games without investing in proprietary infrastructure.

AWS Lambda adds support for Amazon CloudWatch Logs Live Tail in VS Code IDE - AWS

Discover more about what's new at AWS with AWS Lambda adds support for Amazon CloudWatch Logs Live Tail in VS Code IDE

Amazon S3 Tables are now available in three additional AWS Regions - AWS

Discover more about what's new at AWS with Amazon S3 Tables are now available in three additional AWS Regions

Philips has chosen Amazon Web Services (AWS) as its preferred cloud provider to enhance healthcare innovation and improve patient outcomes. By leveraging AWS’s AI services and global infrastructure, Philips is accelerating digital transformation, migrating healthcare data, and expanding its healthcare informatics portfolio. Over the past year, Philips has supported more than 34 million patient exams in the cloud, managed 134 petabytes of medical data, and connected over 1.3 million IoT devices. The company is also using AWS AI to automate administrative tasks, streamline medical imaging, and develop AI-powered solutions like the Tasy EMR Virtual Assistant, which transcribes doctor-patient conversations in real-time. Additionally, Philips and AWS are exploring generative AI applications to address staff shortages and burnout in radiology. The collaboration aims to improve operational efficiency and enable healthcare providers to focus more on patient care.

Amazon announced the expansion of *Buy with Prime* to include all products on Gabb.com, a company specializing in kid-safe technology. This integration allows Prime members to purchase Gabb’s watches, phones, and accessories directly from Gabb’s website while enjoying Amazon’s fast, free shipping, easy returns, and 24/7 support.

Gabb first introduced *Buy with Prime* on select accessories in 2023. Following its success, the program now covers the entire Gabb product line. The *Buy with Prime API* enables Gabb to maintain brand control while seamlessly integrating with its existing storefront, order management, and catalog services. It also allows for serial number tracking, ensuring devices are activated before delivery.

Customers shopping on Gabb.com can log into their Amazon accounts at checkout to verify their Prime membership and use various payment options. Once the purchase is made, Amazon fulfills the order, and customers can track shipments through their Amazon or Gabb accounts.

Launched in 2022, *Buy with Prime* helps direct-to-consumer (DTC) brands increase shopper conversion and reduce customer acquisition costs. Businesses benefit from Amazon’s logistics and brand trust, with participating brands seeing an average 16% increase in revenue per shopper. Other notable brands using *Buy with Prime* include Fossil, Steve Madden, Belkin, and MrBeast’s product lines.

GE Vernova and AWS expand collaboration to address accelerating global energy demand through strategic framework agreement

Pearson and AWS Announce Collaboration to Unlock AI-Powered Personalized Learning for Millions of People Globally - US Press Center

Collaboration will enhance learning for millions of people through cloud and AI tools that personalize education and offer real-time insightsPearson to expand its use of AWS cloud infrastructure and AI capabilities with Amazon Bedrock to further optimize and scale its learning products and services, especially in higher educationAmazon and AWS to extend collaboration with Pearson VUE to scale cloud training and credentialing to help organizations boost productivity and innovate faster

Amazon Nova in European Union and Asia Pacific - US Press Center

SEATTLE—February 28, 2025— Amazon.com Inc today announced European Union and Asia Pacific regional processing options for Amazon Nova understanding models, the new generation of foundation models (FMs) that have state-of-the-art intelligence across a wide range of tasks and industry-leading price performance.

Amazon.com, Inc. (AMZN) Expands AI and Cloud Capabilities, Eyes Strong Growth Ahead

We recently compiled a list of the 10 AI Stocks on Wall Street’s Radar Right Now. In this article, we are going to take a look at where Amazon.com, Inc. (NASDAQ:AMZN) stands against the other AI stocks. The research preview of the latest GPT-4.5 model from ChatGPT creator OpenAI has been released. The preview, released for […]

Amazon Connect has introduced a new feature allowing agents to exchange shifts with each other, enhancing schedule flexibility while maintaining service levels. Agents can now initiate shift trades directly, enabling them to manage unexpected life events without taking time off. Contact center managers can automate certain approvals while keeping manual control over critical cases, such as those involving sensitive customer segments like healthcare or high-value enterprise accounts.

This feature is available in all AWS Regions where Amazon Connect agent scheduling is supported. For more details, users can refer to the Amazon Connect agent scheduling guide or watch instructional videos.

Amazon has announced the expansion of its Buy with Prime service to adidas.com and the adidas app, allowing Prime members to enjoy benefits such as fast, free delivery, easy returns, and 24/7 shopper support when purchasing directly from adidas. This partnership, launching in spring 2025, integrates Amazon’s fulfillment network with adidas’ online shopping experience.

Prime members will be able to select Prime-eligible items on adidas.com and the adidas app, verify their membership at checkout, and complete their purchase using adidas’ payment options. Amazon will then handle fulfillment, and customers can track their orders through their Amazon account or adidas' order confirmation.

Amazon's Buy with Prime aims to help direct-to-consumer (DTC) brands improve customer acquisition and conversion rates by offering Amazon’s trusted logistics services. The service has already been adopted by several brands across apparel, beauty, food, and home goods, including Steve Madden, Laura Mercier, and MrBeast’s brand.

This expansion highlights Amazon's growing influence in DTC e-commerce, leveraging its logistics network beyond its own marketplace. The announcement comes ahead of eTail West 2025 (February 24-27 in Palm Springs), where Amazon representatives will discuss Buy with Prime with merchants.

Key takeaways:
- adidas.com and the adidas app will integrate Buy with Prime starting spring 2025.
- Prime members will benefit from free delivery, easy returns, and tracking via Amazon.
- Amazon handles fulfillment, but purchases will be made through adidas' checkout.
- Buy with Prime has increased merchant revenue per shopper by an average of 16%.
- Amazon continues expanding its reach beyond its own platform, supporting more DTC brands.

This move could strengthen adidas’ online sales and customer loyalty while further embedding Amazon’s logistics infrastructure into global retail.

Amazon has announced the expansion of its Wi-Fi 7 portfolio with the introduction of eero 7 and eero Pro 7, enhancing connectivity options for homes and businesses. These new products join the eero Max 7 and eero Outdoor 7, furthering eero’s mission to provide fast, reliable, and secure internet.

key features:

eero 7 is a cost-effective Wi-Fi 7 router offering multi-gigabit speeds, dual-band support (2.4 GHz and 5 GHz), and wireless speeds up to 1.8 Gbps. It includes two 2.5 GbE ports and covers up to 6,000 square feet with a three-pack.

eero Pro 7 is a high-performance, tri-band router supporting 2.4 GHz, 5 GHz, and 6 GHz bands. It delivers wireless speeds up to 3.9 Gbps, wired speeds up to 4.7 Gbps, and features two 5 GbE ports. A three-pack can cover 6,000 square feet and over 600 devices.

advanced networking technologies include TrueMesh, TrueRoam, and TrueChannel for seamless performance, improved reliability, and network optimization.

security and smart home integration features WPA3 encryption, automatic security updates, and support for Matter, Thread, and Zigbee devices.

pricing and availability: available for pre-order today, with sales beginning February 26 in select regions. Prices start at $169.99 for eero 7 and $299.99 for eero Pro 7.

for more details, visit eero.com or Amazon.com.

EU Proposes Stricter Customs Rules for Online Giants Like Shein and AMZN | Markets Insider

The European Union is planning major changes to its customs regulations for online marketplaces like Amazon (AMZN), PDD Holdings’ (PDD) Temu, an...

Amazon Bedrock is a leading platform for developing generative AI applications, offering a secure and efficient framework for building advanced AI solutions. It provides access to a variety of foundation models (FMs), enabling businesses to customize these models for specific use cases using methods such as fine-tuning, continued pre-training, and knowledge distillation. Fine-tuning in particular allows organizations to enhance model performance by training it with labeled data tailored to unique business needs. This approach ensures that generative AI outputs align closely with specific goals while maintaining robust security protocols.

Amazon Bedrock incorporates a comprehensive security framework, including fine-grained access control through IAM, encryption of data both at rest and in transit, and private connectivity using AWS PrivateLink. By adhering to industry standards like HIPAA and PCI DSS, Bedrock ensures compliance and data protection. The fine-tuning process involves preparing datasets, configuring VPCs and KMS keys, and setting up IAM roles to safeguard data access. The platform's end-to-end security measures ensure that customer data remains private, inaccessible to model providers or Amazon Bedrock teams, enabling responsible and secure deployment of AI solutions. (aws.amazon.com)

Amazon.com, Inc. announced it will webcast its fourth-quarter 2024 financial results conference call on **Thursday, February 6, 2025**, at **2:00 p.m. PT/5:00 p.m. ET**. The event will feature a live webcast with audio and accompanying slides, which will remain accessible on the [Amazon Investor Relations page](https://www.amazon.com/ir) for at least three months following the event.

For additional details or inquiries, contact Amazon's Public Relations team at amazon-pr@amazon.com.

Amazon continues to lead in renewable energy initiatives as the largest corporate purchaser of renewable energy globally for the fifth consecutive year. As part of its Climate Pledge to achieve net-zero carbon emissions by 2040, the company has invested in over 600 renewable energy projects worldwide. These initiatives, including wind and solar farms, are capable of powering the equivalent of 8.3 million U.S. homes.

Amazon prioritizes projects in regions with carbon-intensive energy grids, such as India, South Africa, Poland, and Greece, to maximize environmental impact. For example, in India, nine utility-scale renewable projects aim to reduce 55 times more carbon emissions annually compared to similar projects in decarbonized regions. In South Africa, Amazon’s first renewable energy project helps small consumers access clean energy, while in Poland and Greece, utility-scale projects support governmental renewable energy goals.

Amazon’s efforts also extend to energy storage and advanced technologies to enhance grid stability. The company has enabled 2.7 gigawatts of energy storage capacity and invested in innovative technologies like machine learning-powered systems for monitoring and optimizing renewable energy projects.

Since 2014, Amazon’s renewable energy projects have generated over $12 billion in community investments, supported 39,000 full-time equivalent jobs, and driven significant economic benefits in hard-to-decarbonize regions. These initiatives reflect Amazon’s commitment to global decarbonization, sustainable energy transition, and collaborative efforts with stakeholders. www.aboutamazon.com

AWS Launches Infrastructure Region in Mexico - US Press Center

The AWS Mexico (Central) Region gives customers more choice to run workloads and securely store data in Mexico while serving end users with even lower latencyAWS plans to invest more than $5 billion and support an average of more than 7,000 full-time equivalent jobs annually in Mexico, adding more than $10 billion to Mexico’s GDPAWS is launching a $300,000 AWS InCommunities Fund to support local community projectsActive customers in Mexico include BBVA, Becle, Digital@FEMSA, Grupo Lala, Grupo Salinas, Hospital Angeles, Jüsto, Konfio, Laureate Education, the National Autonomous University of Mexico, SkyAlert, the states of Guanajuato, Jalisco and Michoacan, Stori, and many others innovating on AWS

Is Amazon.com (AMZN) the Best Machine Learning Stock to Buy According to Hedge Funds?

We recently published a list of 8 Best Machine Learning Stocks to Buy According to Hedge Funds. In this article, we are going to take a look at where Amazon.com, Inc. (NASDAQ:AMZN) stands against other best machine learning stocks to buy according to hedge funds. Earlier this month, the president of Potomac Wealth Advisors, Mark […]

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