The Investor
27 Apr 2026, 22:08
Amazon has announced the fifth edition of its “Made in Italy Days,” a global promotional event aimed at supporting Italian small and medium-sized enterprises (SMEs).
The initiative will run from May 13 to May 19, 2026, featuring more than 5,500 Italian brands and over 3 million products across Amazon’s marketplaces in 11 countries, including the United States, Germany, Japan, and the United Kingdom. The program is organized in collaboration with Agenzia ICE to boost international visibility and exports of Italian goods.
Amazon highlighted that its “Made in Italy” storefront has become a key tool for SMEs, contributing to €3.5 billion in export sales for Italian sellers in 2025. Alongside the campaign, the company will host events in Rome focused on e-commerce, export policies, and digital transformation opportunities for businesses.
The initiative is also part of broader efforts tied to Italy’s National Made in Italy Day, emphasizing digital skills, brand protection, and international market access for Italian companies.
The initiative will run from May 13 to May 19, 2026, featuring more than 5,500 Italian brands and over 3 million products across Amazon’s marketplaces in 11 countries, including the United States, Germany, Japan, and the United Kingdom. The program is organized in collaboration with Agenzia ICE to boost international visibility and exports of Italian goods.
Amazon highlighted that its “Made in Italy” storefront has become a key tool for SMEs, contributing to €3.5 billion in export sales for Italian sellers in 2025. Alongside the campaign, the company will host events in Rome focused on e-commerce, export policies, and digital transformation opportunities for businesses.
The initiative is also part of broader efforts tied to Italy’s National Made in Italy Day, emphasizing digital skills, brand protection, and international market access for Italian companies.