HKEX:2618

JD*com has launched JoyExpress, a new dedicated last-mile delivery service in Europe under JINGDONG Logistics (HKEX: 2618), to support the rollout of its European e-commerce platform, Joybuy.

JoyExpress will initially operate in the UK, Germany, the Netherlands and France, offering same-day and next-day delivery in major cities. The service includes warehousing, transportation, cold chain, large-item logistics and end-to-end supply chain solutions, supported by more than 60 warehouses and depots across Europe. Large home appliance delivery and installation services will also be available in key cities.

The fleet comprises trucks, vans and electric bicycles, with delivery staff operating in branded uniforms and vehicles. Joybuy, currently in beta testing, is expected to officially launch in March 2026, with JoyExpress providing integrated fulfillment and last-mile support. Over time, JoyExpress plans to expand services to third-party business partners.

In related developments, Joybuy has expanded its UK product lineup, including the exclusive launch of Coocaa Roku TV models and a strategic partnership with Kweichow Moutai as its official UK online retailer. These moves reflect JD*com’s broader strategy to leverage its logistics infrastructure to support brand expansion and cross-border retail growth in Europe.

Source: JDcom Corporate Blog.
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Author
The Investor 02-11-26