Salesforce (NYSE: CRM), the world’s #1 AI CRM, today announced that its board of directors declared a quarterly cash dividend of $0.42 per share (actual dividend: $0.416 per share), which represents a 4% increase over the previous quarter’s dividend. The dividend is payable April 24, 2025 to shareholders of record on April 10, 2025.

Salesforce and Singapore Airlines have announced a collaboration to integrate AI-powered customer service solutions and co-develop AI technologies for the airline industry. Singapore Airlines will implement Salesforce’s Agentforce, Einstein in Service Cloud, and Data Cloud to enhance its customer case management system, improving service consistency and personalization.

Agentforce uses AI agents to automate tasks, allowing customer service representatives to focus on personalized interactions. Data Cloud consolidates customer data, enabling AI agents to offer tailored solutions. Einstein AI will summarize past interactions and provide customer assistance guidance, reducing response times and improving efficiency.

The companies plan to co-develop AI solutions at Salesforce’s AI Research hub in Singapore, aiming to drive innovation and set new service standards in the airline industry. This collaboration highlights Singapore Airlines' commitment to leveraging AI for operational efficiency and enhanced customer experiences while reinforcing Salesforce’s role in AI-driven business transformation.

Salesforce has introduced Agentforce 2dx, the latest version of its digital labor platform designed to integrate proactive, autonomous AI agents into business workflows. This new release enables AI agents to engage in real-time, automate tasks without human oversight, and interact across various interfaces with rich content and media.

Key features include the Agentforce API and Invocable Actions, which allow AI agents to be integrated into backend systems and workflows, triggering actions based on data changes. MuleSoft for Agentforce enhances AI-driven automation through MuleSoft APIs, expanding integration capabilities. Agentforce Surfaces and Cards improve AI-driven interactions with dynamic content and reusable Salesforce components. Testing Center and Developer Tools provide low-code and pro-code tools for easier testing, deployment, and monitoring of AI agents. AgentExchange Marketplace serves as a hub for partner-built AI agents, launching with over 200 partners and pre-built automation tools.

Companies such as OpenTable, The Adecco Group, Precina, Vivint, and Engine are already leveraging Agentforce to enhance customer service, recruitment, healthcare, and smart home solutions. Organizations report 40 percent faster case resolution times and 25 percent higher lead conversion rates.

Analysts predict that AI-driven automation will reshape enterprise operations, with businesses using Agentforce realizing ROI up to five times faster than traditional AI implementations.

Agentforce 2dx will be generally available in April 2025, with select features rolling out earlier. AgentExchange and Agentforce Developer Edition are available now.

Salesforce aims to redefine enterprise AI automation, making digital labor more intelligent, autonomous, and widely accessible across industries.

Salesforce has launched AgentExchange, a new marketplace designed to support its digital labor platform, Agentforce. This initiative allows partners, developers, and businesses to create, integrate, and monetize AI-powered agents, contributing to the rapidly growing digital labor market.

AgentExchange debuts with over 200 partners, including Google Cloud, DocuSign, and Box, offering prebuilt solutions for streamlining operations across various industries. The platform provides businesses with tools to rapidly deploy AI agents for customer service, sales, HR, and finance, improving efficiency and automation.

Key features include ready-to-use AI actions, prompt templates, and industry-specific solutions, enabling organizations to enhance productivity without developing custom AI technology. Partners can also build and list their own AI components, opening new revenue opportunities.

Salesforce sees AgentExchange as a continuation of its AppExchange success, creating a collaborative ecosystem where businesses can leverage AI-driven automation while ensuring security and scalability.

Salesforce announced that 1-800Accountant, a leading virtual accounting firm, has adopted its AI-driven Agentforce platform to enhance customer support during tax season. The digital labor solution now handles up to 50% of customer inquiries, providing immediate and accurate responses to tax-related questions while allowing human agents to focus on complex issues.

In its first 24 hours, Agentforce successfully resolved over 1,000 client engagements. The platform integrates with Salesforce’s Customer 360, Data Cloud, and trusted sources like the IRS to ensure personalized, real-time support. By automating responses for routine inquiries, such as tax return status and deductible expenses, Agentforce helps streamline operations and improve efficiency.

Salesforce emphasized that Agentforce not only enhances customer satisfaction but also improves the work experience for service teams. The technology allows businesses like 1-800Accountant to scale their expertise and manage seasonal demand without compromising service quality.

Salesforce appointed Robin Washington as President and Chief Operating and Financial Officer, effective March 21, 2025. She will continue serving on the Board and has a compensation package that includes a base salary of $1.1 million, a bonus, stock options, and a $8.5 million sign-on bonus. Washington's previous experience includes roles at Gilead Sciences and Hyperion Solutions.

Brian Millham, the current President and COO, will retire and transition to an advisor role. Amy Weaver, the CFO, will remain until Washington takes over.