Intuit to Acquire HR Platform GoCo to Expand HCM Offerings

Intuit Inc. has announced its agreement to acquire GoCo, a leading provider of HR and benefits software for small and mid-sized businesses. The move is part of Intuit’s strategy to enhance its payroll and enterprise product offerings by delivering a comprehensive Human Capital Management (HCM) solution.

GoCo's platform, which includes tools for hiring, onboarding, workforce management, and benefits administration, will be integrated into Intuit’s Enterprise Suite and QuickBooks Payroll for U.S.-based Premium and Elite customers. The acquisition is expected to strengthen Intuit’s ability to help businesses manage employee lifecycles and remain compliant while improving productivity.

According to Intuit’s Olivier Bartholot, GoCo's features will support businesses in streamlining HR operations as they scale. GoCo CEO Nir Leibovich said the company is excited to join Intuit and further its mission of helping teams become more productive with less administrative burden.

Founded in 2015, GoCo has received multiple industry awards, including a 2024 HR Tech Award for Best Small Business-Focused Solution. The company’s tools are known for their automation capabilities and user-friendly design.

Financial terms of the deal were not disclosed, and the acquisition is expected to close in the fourth quarter of Intuit’s 2025 fiscal year.

Intuit continues to build on its suite of financial and business tools, which includes TurboTax, Credit Karma, QuickBooks, and Mailchimp. The company serves around 100 million customers worldwide.

Intuit Teams Up with Google Cloud to Streamline Tax Prep for TurboTax Users Using AI

At Google Cloud Next '25 in Las Vegas, Intuit announced a new partnership with Google Cloud aimed at simplifying tax preparation for millions of TurboTax users this tax season. Leveraging Google Cloud’s Document AI and Gemini models, Intuit is expanding its done-for-you autofill capabilities for the ten most common tax forms, including complex 1099 and 1040 schedules.

Intuit’s Generative AI Operating System (GenOS) integrates Google’s AI technology with its own financial language models and proprietary tax engine to reduce manual data entry, boost accuracy, and improve the user experience. The update enhances the platform’s ability to handle forms like 1099-B for investments and crypto, automatically extracting and populating data from various document formats.

Intuit CTO Alex Balazs highlighted the collaboration’s success in delivering on TurboTax’s promise of simplifying tax filing. Google Cloud CEO Thomas Kurian emphasized the real-world impact of AI, noting how it helps make tax filing more accessible and less prone to error.

This AI-driven integration builds on TurboTax’s ability to support self-filers and those seeking assistance through TurboTax Live services, while maintaining seamless experiences across Intuit products such as Credit Karma and QuickBooks.

For more information, visit [intuit.com](https://www.intuit.com).

Intuit Launches UK Small Business Growth Council to Promote AI and Digital Adoption

Intuit has established the *Intuit Small Business Growth Council* in the UK to support small businesses in embracing AI and digital tools. Comprising 18 entrepreneurs from various sectors, the Council will help shape policies that make technology more accessible, aiming to improve productivity and revenue growth. Despite the benefits, over 25% of UK small businesses still lack basic digital tools.

The Council will focus on three main goals: driving digital adoption by reducing cost and complexity, simplifying business administration with smarter solutions like Making Tax Digital, and democratizing access to AI. Intuit CEO Sasan Goodarzi and UK Business Secretary Jonathan Reynolds jointly launched the initiative, emphasizing its role in ensuring small businesses benefit from the UK’s digital transformation plans.

The Council draws inspiration from a similar successful initiative in the U.S., which influenced legislation to fund small business technology adoption. In the UK, the new Council aims to give small business owners a strong voice in shaping national digital policy and bridging the gap between innovation and practical support.

Intuit Launches 2025 Financial Literacy Challenge to Empower Students Nationwide

On April 1, 2025, Intuit launched its second annual Hour of Finance Challenge, an educational initiative designed to promote financial literacy among middle and high school students across the U.S. Timed with Financial Literacy Month, the challenge invites students to engage with real-world money management scenarios through the interactive online game *Intuit Prosperity Quest*. Schools can compete for state and national recognition.

This year’s launch event was held at the Intuit Dome in Los Angeles, in collaboration with the LA Clippers, and featured special guests like artist and entrepreneur Saweetie and former NBA player Lou Williams. The challenge is part of Intuit’s broader Financial Literacy Forum series, which has reached cities including New Orleans, San Francisco, and Washington DC.

Intuit’s education platform, used by over two million students, integrates personal and entrepreneurial finance simulations powered by its core products: TurboTax, Credit Karma, QuickBooks, and Mailchimp. The initiative aims to build financial confidence among students and help them develop practical skills for the future.

The launch also aligns with Intuit’s 2025 Prosperity Index Study, revealing that younger generations define financial success more in terms of life quality, personal time, and stability than traditional milestones like homeownership. The findings emphasize the need for modern financial education tailored to evolving values.

More information and participation details can be found at [intuit.com/houroffinance](https://intuit.com/houroffinance).

Intuit has launched Tap to Pay on iPhone for QuickBooks Online customers in the U.S., allowing businesses to accept contactless payments without extra hardware. Transactions sync automatically with QuickBooks for easy bookkeeping, offering instant invoice payments and lower fees. The rollout begins today, with full availability in the coming weeks.

Intuit has announced the expansion of its free financial literacy program, Intuit for Education, to colleges and universities nationwide. This initiative is part of the company’s broader commitment to equipping 50 million students with essential financial skills by 2030. The expanded program will offer interactive and real-world financial education tailored to the challenges faced by college students.

The program will support students through First Year Experience programs, financial wellness initiatives, and specialized resources for student-athletes. It includes a comprehensive curriculum that integrates Intuit’s financial products such as TurboTax, QuickBooks, Credit Karma, and Mailchimp. The QuickBooks Online Curriculum will provide hands-on business and financial management skills, while NIL Tax Empowerment Workshops will help student-athletes understand tax and financial implications of name, image, and likeness (NIL) earnings.

Intuit for Education offers more than 150 hours of customizable content and provides free live and on-demand professional development for educators. The initiative aligns with Intuit’s mission to promote financial literacy and career readiness among students.

Educators interested in integrating Intuit’s curriculum can learn more at Intuit.com/Education.

Intuit Mailchimp announced new product enhancements, including a revamped popup forms experience designed to help marketers engage site visitors and grow their audience. The new popup forms offer customizable, mobile-first designs, improved audience targeting, and seamless zero-party data collection. The update aims to improve lead generation and enable AI-powered personalized marketing.

The redesigned forms support multiple offer types, including discount promotions, free content, event signups, and newsletter subscriptions, allowing businesses to capture richer customer insights. Mailchimp integrated technology from its 2024 acquisition of Amped to enhance popup functionality, ensuring a more seamless user experience across devices.

Mailchimp also launched the “Popup Like It’s Hot” marketing campaign to promote the new features. Additional enhancements, including improved integration with Meta's lead ads and a simplified Customer Journey Builder, will roll out soon.

The updated popup forms are initially available in English for customers in Australia, Canada, the U.K., and the U.S., with global availability expected soon.

Intuit Inc. reported strong financial results for the second quarter of fiscal 2025, with total revenue increasing 17% year-over-year to $4.0 billion. The company's Global Business Solutions Group revenue grew 19% to $2.7 billion, while Credit Karma revenue surged 36% to $511 million. GAAP operating income rose 61% to $593 million, and non-GAAP diluted earnings per share increased 26% to $3.32.

Intuit reiterated its full-year fiscal 2025 guidance, expecting revenue growth of 12-13% and GAAP diluted earnings per share between $12.34 and $12.54. For the third quarter, the company projects revenue of $7.55 billion to $7.60 billion, reflecting 12-13% growth.

source: Intuit Inc., February 25, 2025.