PepsiCo and AWS Launch Strategic Partnership to Drive AI-Powered Digital Transformation
PepsiCo (NASDAQ: PEP) has entered a multi-year strategic agreement with Amazon Web Services (AWS) to accelerate digital transformation across its global operations. The collaboration will enhance PepsiCo’s cloud-first strategy, focusing on artificial intelligence, supply chain innovation, and customer experience.
Key areas of the partnership include:
• Cloud migration and modernization: PepsiCo will continue moving core applications and workloads to AWS, enabling faster deployment and scalability.
• Generative AI innovation: PepsiCo’s internal AI platform, PepGenX, now integrates with Amazon Bedrock to support advanced AI model development and enterprise-level GenAI applications.
• Enhanced consumer targeting: Using AWS, PepsiCo will deepen real-time insights into ad performance, audience segmentation, and hyper-personalized marketing, including across Amazon platforms.
• Operational transformation: Predictive maintenance and digital supply chain strategies will be developed with AWS to improve global manufacturing and logistics efficiency.
PepsiCo’s EVP and Chief Strategy and Transformation Officer Athina Kanioura said the partnership will “unlock new levels of agility, intelligence, and scalability.” AWS CEO Matt Garman highlighted the role of AI and cloud services in helping PepsiCo serve billions of consumers globally.