Lowe’s Launches “One Million Thank Yous” Campaign to Honor Disaster Responders*

Lowe’s is rallying communities across the United States to help express gratitude to first responders, volunteers, and nonprofits aiding in disaster recovery. With the symbolic reopening of its East Asheville, North Carolina store—previously damaged by Hurricane Helene—the company has launched its #BuildThanks initiative, aiming to collect one million thank-you messages by May 2.

The campaign pays tribute to those who have helped rebuild communities affected by natural disasters, including recent flooding, tornadoes, and wildfires. Joe Strong, store manager of Lowe’s East Asheville, emphasized the depth of appreciation for these everyday heroes. “We’re hoping that by launching one million thank yous... we might capture the depth of our collective gratitude,” he said.

Lowe’s invites the public to participate by posting messages of appreciation on social media using #BuildThanks, or by sending thank-you posters and notes to its East Asheville location. The culmination of the campaign will be showcased on Lowe’s social channels on May 3.

This effort aligns with Lowe’s broader disaster relief commitment. The company recently invested $14 million in hurricane recovery and $2 million in wildfire relief. Lowe’s, which operates more than 1,700 stores and employs approximately 300,000 associates, remains dedicated to aiding communities through housing, community development, skilled trade support, and emergency response.

Lowe’s to Acquire Artisan Design Group for $1.325 Billion

Lowe’s Companies, Inc. announced it has entered into a definitive agreement to acquire Artisan Design Group (ADG), a top nationwide provider of interior design, distribution, and installation services for homebuilders and property managers, for $1.325 billion.

ADG, with 2024 revenue of approximately $1.8 billion, operates through a network of over 3,200 specialized installers across 132 facilities in 18 states. The acquisition expands Lowe’s footprint into a $50 billion distribution market segment and strengthens its offerings to professional customers (Pro).

Lowe’s CEO Marvin Ellison highlighted the deal as a key move to support growth in Pro planned spending, particularly as demand for new housing remains strong. ADG CEO Steve Margolius noted the merger will enhance growth and allow for a broader service offering.

The deal is expected to close in Q2 2025 and will be financed with Lowe’s existing cash reserves, pending regulatory approvals.

Lowe's Enters EA SPORTS Games With In-Game Branding and Nationwide Fan Experience

Lowe's is making its debut in EA SPORTS titles—including EA SPORTS FC™, Madden NFL, and College Football 26—through a new partnership featuring in-game branding and MyLowe's Rewards integration. The retailer will also launch a real-life "On the Road" Madden NFL gaming experience across the U.S. This move marks a significant expansion of Lowe's sports marketing strategy, aiming to engage younger, digital-savvy audiences and grow brand loyalty through immersive fan engagement.

Lowe's invests $2 million in additional programs to continue its support of rebuilding in Western North Carolina

Lowe’s is launching its annual SpringFest event on March 20, 2025, offering significant discounts on home and garden products. The event features exclusive deals on lawn care, outdoor living, grills, appliances, and paint. Loyalty members of MyLowe's Rewards and MyLowe's Pro Rewards will receive early access to special offers, including bonus points and exclusive discounts.

Key offers include discounts on mulch, lawn care products, outdoor power equipment, grills, and major appliances. Notable deals include five bags of Sta-Green Premium Color Mulch for $10 (April 3-16), up to 40% off select major appliances (March 20-April 16), and $50 off select outdoor power tools.

Lowe’s is also introducing Mulch Week (April 3-9), during which loyalty members will receive bonus points, a free member gift, and increased points on select tools. Customers can take advantage of in-store expertise from red vest associates for project guidance and installation services.

SpringFest will also feature exclusive product lines, including the Weber Stealth Grill, Toro lawn mowers, and private label brands like Sta-Green and Lowe’s Essentials. Lowe’s guarantees the lowest prices and offers same-day pickup and delivery through Lowes.com and partner services like DoorDash, Uber Eats, Instacart, and Shipt.

Lowe’s stores will be closed on Easter Sunday, April 20, but an online-only sale will be available. More details about SpringFest can be found at Lowes.com.

Lowe's has announced the expansion of Lowe's Style Studio for Apple Vision Pro to five stores in Austin, Texas. This immersive 3D design experience allows customers to visualize and plan their dream kitchens using spatial computing technology. The initiative builds on a previous three-store test and incorporates customer feedback, including new trending colors and kitchen designs.

Starting March 15, customers can book free 45-minute in-store sessions where Lowe's associates will guide them through kitchen options such as sinks, cabinets, countertops, and flooring. Friends, family, and decorators can join via an iPad that mirrors the 3D experience. Customers can save and share their selections digitally for future reference.

The launch introduces a teleport feature that lets users view their kitchen from different angles with simple hand gestures. Lowe's plans to expand the program to additional stores later this year.

Lowe's Style Studio is available for download in the App Store for Apple Vision Pro and is part of Lowe's suite of technology-driven tools, including MyLowe’s Home and Measure Your Space.

Lowe’s reported fourth-quarter 2024 earnings, with net earnings of $1.1 billion and diluted earnings per share (EPS) of $1.99, up from $1.77 in the previous year’s quarter. Adjusted diluted EPS, excluding an $80 million pre-tax gain from the sale of its Canadian retail business, was $1.93. Total sales for the quarter reached $18.6 billion, with comparable sales increasing 0.2%, driven by strong performance in Pro and online sales, holiday shopping, and post-hurricane rebuilding efforts.

For fiscal year 2024, Lowe’s generated $83.7 billion in total sales and returned $6.5 billion to shareholders through share repurchases and dividends. The company remains optimistic about the long-term strength of the home improvement market, awarding $80 million in discretionary bonuses to frontline employees.

Looking ahead to fiscal year 2025, Lowe’s projects total sales between $83.5 billion and $84.5 billion, with comparable sales expected to be flat or grow up to 1%. Operating margin is forecasted at 12.3% to 12.4%, with diluted EPS estimated between $12.15 and $12.40. The company continues to focus on operational efficiency, strategic investments, and shareholder returns.