Heineken N.V. Q1 2025 trading update summary

Heineken reported revenue of €7.784 billion, a decrease of 4.9 percent year-over-year. Net revenue (beia) grew organically by 0.9 percent, with a 3.3 percent increase per hectolitre. Total organic beer volume declined by 2.1 percent, while premium beer volume rose by 1.8 percent. The Heineken brand alone grew by 4.6 percent.

According to CEO Dolf van den Brink, performance was in line with expectations despite macroeconomic volatility. Markets like Vietnam, India, Ethiopia, Brazil, and China showed strong results. Marketing and selling investments are being increased, and the company is on track to achieve €0.4 billion in gross savings by year-end.

Heineken reiterated its full-year outlook of organic operating profit (beia) growth between 4 and 8 percent.

The company will host an investor and analyst conference call with CFO Harold van den Broek on April 16 at 14:00 CET.

Heineken N.V. (HEINEKEN) today announces that it has appointed Guillaume Duverdier as Regional President Africa Middle East (AME), and member of the HEINEKEN Executive Team, as per 1 July 2025. Guillaume, currently Managing Director HEINEKEN México, will succeed Roland Pirmez, who will be retiring after a successful career of 29 years within the company.

Heineken Launches 'Starring Bars' Initiative to Support Local Bars Through Film Production

Heineken has introduced a new global initiative called *Starring Bars* to support local bars by turning them into film and commercial shoot locations. As part of its broader *Back the Bars* platform, Heineken will redirect commercial production budgets into bars that serve its beer by promoting them as authentic, ready-made filming venues. A digital catalogue of bar listings, complete with photos and floor plans, is now available at www.starringbars.com. The campaign includes outreach to filmmakers and industry professionals, along with moving billboards in major entertainment hubs. This effort aims to provide bars with new revenue streams and increased visibility while enriching on-screen storytelling with genuine community settings.

Heineken Unveils 'The Flipper' – A Phone Case That Flips Your Screen Down When You Say "Cheers"

Heineken has introduced a humorous yet thoughtful solution to combat "phubbing" — the act of ignoring those around you in favor of your phone — with a prototype device called *The Flipper*. Developed in collaboration with inventor Simone Giertz, the phone case uses AI-powered voice detection to flip your phone face-down whenever it hears the word “cheers,” encouraging more face-to-face social interaction.

The device aims to get people #SocialOffSocials by minimizing social media distractions in social settings like bars. The Flipper builds on Heineken's past tongue-in-cheek tech innovations such as *The Boring Phone*, which limited smartphone features, and *The Closer*, a bottle opener that shuts down work apps.

While The Flipper is a prototype, Heineken encourages everyone to embrace its spirit by flipping their phones manually during social events. This campaign underlines the brand’s ongoing commitment to fostering real human connection in a digitally distracted world.

Heineken Launches Bar Dating Apps in Italy and Brazil to Refresh Young Adults’ Social Lives

Heineken has launched innovative "Bar Dating" apps in Brazil and Italy, designed to help young adults break out of social routines and discover new bars using a familiar dating app-style interface. With global data showing that 67% of Gen Z and Millennials tend to revisit the same venues despite a desire for novelty, the campaign aims to make social exploration easier and more enjoyable.

The new apps let users “swipe right” on bars with different vibes and personalities—whether they favor live music, a laid-back atmosphere, or simply good beer and conversation. Bars have been given their own profiles to attract new visitors, supported by Heineken’s efforts to revitalize the bar scene and support local establishments.

Research by Heineken reveals that while young adults crave new experiences, many are hesitant to try unfamiliar venues due to fear of disappointment, difficulty coordinating with friends, or feeling overwhelmed by options. As a result, 59% feel their social lives lack fulfillment, and 34% wish for more variety.

Heineken’s apps respond to this gap by combining technology with real-world connection. In Brazil, users can explore São Paulo’s nightlife via the Hei App, while in Italy, the Bar Dating WebApp allows easy bar discovery and event planning. Both tools are designed to support spontaneity, community, and more dynamic social engagement.

This launch is part of Heineken’s broader 2025 strategy to champion socialization and bar culture, following earlier initiatives like the Pub Succession campaign.