ServiceNow and Devoteam Announce Strategic Partnership to Transform CRM Across Europe and the Middle East

ServiceNow and Devoteam have launched a multi-year strategic partnership aimed at accelerating customer relationship management (CRM) modernization for businesses in Europe and the Middle East. The collaboration combines ServiceNow’s AI-driven Customer Service Management (CSM), Sales & Order Management (SOM), and Field Service Management (FSM) capabilities with Devoteam’s consulting expertise in digital transformation.

This initiative targets rising customer expectations and the rapidly growing CRM market in the EMEA region, projected by IDC to reach $39.24 billion by 2027. The joint effort will offer end-to-end solutions for enterprises to automate, optimize, and elevate customer, agent, and seller experiences through ServiceNow’s platform and Devoteam’s services.

Devoteam, recently awarded ServiceNow’s Elite Consulting & Implementation Partner of the Year, will leverage its global network of over 900 certified consultants and deep CSM/FSM expertise to help businesses enhance operational performance, accelerate time to value, and deliver standout CRM results.

The partnership reflects a shared commitment to delivering measurable outcomes and next-generation customer engagement powered by AI and automation.