Small Business Sales Continue to Grow in January, Fiserv Reports

Fiserv, Inc. announced that its Small Business Index for January 2025 rose to 147, reflecting a 5.1% year-over-year increase in small business sales and a 0.5% rise from the previous month. Service-based businesses experienced the strongest growth, while retail and wholesale sales remained positive but showed signs of moderation. Restaurants, despite increased foot traffic, saw a decline in overall sales as consumers opted for lower-cost options. Wisconsin, Florida, and Georgia led in state-level sales growth, with Atlanta and Miami showing the highest year-over-year gains among major cities. The Fiserv Small Business Index, derived from direct consumer spending data, continues to provide a reliable measure of small business performance across the US
Source: Fiserv, Inc.