European Investor
27 Apr 2026, 12:49
NTT DOCOMO, INC. announced that its joint venture Vie BOARD will launch digital out-of-home (DOOH) advertising operations in Ho Chi Minh City starting May 1, marking DOCOMO’s first expansion into the overseas DOOH market.
The project involves installing digital signage across key locations, including metro stations, with the first 10 screens to be deployed along Metro Line 1. The initiative will leverage DOCOMO’s data analytics technology to estimate audience size and demographics, enabling more targeted and measurable advertising.
The move is part of DOCOMO’s broader strategy to expand international digital advertising services and support Vietnam’s digital transformation through advanced data-driven solutions.
Source: NTT DOCOMO
The project involves installing digital signage across key locations, including metro stations, with the first 10 screens to be deployed along Metro Line 1. The initiative will leverage DOCOMO’s data analytics technology to estimate audience size and demographics, enabling more targeted and measurable advertising.
The move is part of DOCOMO’s broader strategy to expand international digital advertising services and support Vietnam’s digital transformation through advanced data-driven solutions.
Source: NTT DOCOMO