WS Investor
16 Apr 2026, 10:01
Dearborn, Mich., April 15, 2026 — Ford Motor Company announced the creation of a new Product Creation and Industrialization organization aimed at accelerating the development and scaling of next-generation vehicles and technologies.
The new unit integrates Ford’s electric vehicle, digital, design, and global industrial teams into a single structure, with the goal of speeding up decision-making, reducing complexity, and supporting the company’s Ford+ strategy, including a target of achieving an 8% adjusted EBIT margin by 2029.
Ford plans a major product renewal, aiming to refresh 80% of its North American portfolio and 70% of its global lineup by volume by 2029, alongside expanding electrification across nearly 90% of its nameplates by 2030. The initiative also supports the rollout of software-defined vehicles, over-the-air updates, and advanced driver assistance technologies.
The restructuring comes with leadership changes, including the departure of Chief EV and Digital Officer Doug Field, while COO Kumar Galhotra will lead the new organization.
Ford said the move positions the company to scale digital innovation, electrification, and manufacturing efficiency as it transitions toward a more software-driven automotive future.
The new unit integrates Ford’s electric vehicle, digital, design, and global industrial teams into a single structure, with the goal of speeding up decision-making, reducing complexity, and supporting the company’s Ford+ strategy, including a target of achieving an 8% adjusted EBIT margin by 2029.
Ford plans a major product renewal, aiming to refresh 80% of its North American portfolio and 70% of its global lineup by volume by 2029, alongside expanding electrification across nearly 90% of its nameplates by 2030. The initiative also supports the rollout of software-defined vehicles, over-the-air updates, and advanced driver assistance technologies.
The restructuring comes with leadership changes, including the departure of Chief EV and Digital Officer Doug Field, while COO Kumar Galhotra will lead the new organization.
Ford said the move positions the company to scale digital innovation, electrification, and manufacturing efficiency as it transitions toward a more software-driven automotive future.
