WS Investor
30 Mar 2026, 20:08
Chipotle Mexican Grill announced the return of its Burrito Vault digital game for National Burrito Day 2026, featuring a new “Double Protein Edition” with over $2 million in prizes.
The interactive campaign allows rewards members in the U.S. and Canada to guess burrito combinations for a chance to win prizes, including free burritos for a year, buy-one-get-one offers, and double-protein rewards.
The promotion builds on strong engagement from previous years and aligns with rising consumer demand for high-protein menu options, which Chipotle has expanded through a dedicated high-protein menu.
In addition, the company will offer zero delivery fees on National Burrito Day, reinforcing its digital engagement strategy and customer acquisition efforts.
PRNewswire
The interactive campaign allows rewards members in the U.S. and Canada to guess burrito combinations for a chance to win prizes, including free burritos for a year, buy-one-get-one offers, and double-protein rewards.
The promotion builds on strong engagement from previous years and aligns with rising consumer demand for high-protein menu options, which Chipotle has expanded through a dedicated high-protein menu.
In addition, the company will offer zero delivery fees on National Burrito Day, reinforcing its digital engagement strategy and customer acquisition efforts.
PRNewswire
