Walmart and VIZIO announced new integrations to expand their content-to-commerce ecosystem, combining streaming, advertising, and retail data to deliver measurable outcomes for brands.

The partnership will introduce a unified account system allowing users to log into VIZIO smart TVs using Walmart credentials, enabling seamless linkage between viewing behavior and purchasing activity.

The companies also unveiled new branded content initiatives and advertising capabilities, including product placement integrations and closed-loop measurement tools, aiming to strengthen the connection between entertainment and retail commerce.