WS Investor
20 Nov 2025, 21:28
Pizza Hut’s BOOK IT! Program Still Inspiring Young Readers After 41 Years
Yum! Brands highlights the enduring impact of Pizza Hut’s BOOK IT! program, which has encouraged more than 70 million children to develop a love of reading since 1984 by rewarding reading goals with a free Personal Pan Pizza.
In an interview, Prisma Garcia — associate manager of BOOK IT! and a former participant — shared her personal connection to the program, saying it not only motivated her to read but also created special family memories.
BOOK IT! continues to reach new generations through both traditional schools and homeschool options, and in 2025 expanded with a redesigned website and mobile app to make tracking progress and rewards easier.
Created by a former Pizza Hut president to motivate his son to read, BOOK IT! has become the largest and longest-running corporate-sponsored reading program in the U.S., reinforcing Pizza Hut’s commitment to learning, connection and community.
Yum! Brands highlights the enduring impact of Pizza Hut’s BOOK IT! program, which has encouraged more than 70 million children to develop a love of reading since 1984 by rewarding reading goals with a free Personal Pan Pizza.
In an interview, Prisma Garcia — associate manager of BOOK IT! and a former participant — shared her personal connection to the program, saying it not only motivated her to read but also created special family memories.
BOOK IT! continues to reach new generations through both traditional schools and homeschool options, and in 2025 expanded with a redesigned website and mobile app to make tracking progress and rewards easier.
Created by a former Pizza Hut president to motivate his son to read, BOOK IT! has become the largest and longest-running corporate-sponsored reading program in the U.S., reinforcing Pizza Hut’s commitment to learning, connection and community.
