Datadog Acquires Eppo to Strengthen AI, Product Analytics, and Feature Management

Datadog (NASDAQ: DDOG) announced the acquisition of Eppo, a platform specializing in feature flagging and experimentation, to enhance its Product Analytics suite. This move enables Datadog to offer an integrated platform where developers can manage feature rollouts, run experiments, and measure real-time business impacts—all in one place.

By combining Eppo’s capabilities with its observability tools, Datadog aims to reduce risk, accelerate AI deployments, and provide a seamless development-to-impact workflow. The integration helps developers quantify the performance of AI models, features, and UI changes while improving deployment safety.

Eppo will continue to serve existing and new clients as "Eppo by Datadog." The acquisition positions Datadog as a comprehensive platform for teams building modern, AI-driven software products.