IBM and Scuderia Ferrari HP launched a redesigned mobile app to enhance the global Formula 1 fan experience. The app now includes AI-powered features developed using IBM watsonx, such as race recaps, data visualizations, and historic comparisons, all available in both English and Italian. New interactive features include fan messages, daily polls, and summaries of iconic races. The app aims to deepen year-round fan engagement by integrating real-time insights and generative AI. More features will be added throughout 2025, further connecting fans to Scuderia Ferrari HP’s racing world.