Yum! Brands held its Global Franchise Convention in Sydney, Australia, hosting over 600 franchisees representing its four brands—KFC, Pizza Hut, Taco Bell, and Habit Burger & Grill.

The event emphasized Yum!’s unmatched scale, with 98% of its nearly 61,000 restaurants operated by franchisees. Highlights included the introduction of Byte by Yum!, a proprietary tech platform improving operations and customer experience, now used in over 25,000 restaurants. Executives emphasized innovation across brands—such as Taco Bell’s “Taco Tuesday” campaign and KFC’s “Squid Game” partnership—and new concepts like Saucy by KFC and KWENCH beverages. CEO David Gibbs and others reiterated the power of collaboration, digital transformation, and franchisee partnership in driving growth and brand connectivity into 2025 and beyond.