Marriott international to acquire the citizenm brand

Marriott International announced an agreement to acquire citizenM, a tech-driven, lifestyle hotel brand with 36 properties across major global cities including New York, London, and Paris. The $355 million deal is expected to accelerate Marriott’s expansion in the select-service and lifestyle segments, offering value-conscious travelers a unique blend of design, smart technology, and community spaces. Post-closing, citizenM hotels will join Marriott’s system under long-term franchise agreements, with potential earn-out payments up to $110 million based on future growth.

CitizenM’s current development pipeline includes three hotels set to open by mid-2026, and Marriott plans to leverage its global development network and the Marriott Bonvoy loyalty program to drive the brand’s growth. The transaction, subject to regulatory approvals, is anticipated to close in 2025. Marriott now expects its full-year 2025 net rooms growth to approach 5 percent following the completion of the acquisition.