Adobe launches new Firefly platform for AI-powered creativity

Adobe unveiled its redesigned Firefly platform at MAX London, turning it into an all-in-one AI hub for content creation across images, video, audio, vectors, and design.

Firefly now features:
- Firefly Image Model 4 and 4 Ultra for lifelike and detailed visuals
- Firefly Video Model for text-to-video generation with camera control and atmospheric effects
- Firefly Boards (in beta), a space for moodboarding and collaborative ideation
- Partner AI models from Google Cloud, OpenAI, and more, giving users creative flexibility
- Firefly Vector Model powering text-to-vector capabilities

Firefly also supports API integrations through Firefly Services, enabling brands like PepsiCo and Estée Lauder to streamline content production with tools like the Photoshop API and text-to-video API.

All Adobe Firefly models are trained with a focus on commercial safety and creator rights. Firefly is available now on the web, with mobile access coming soon.