Kool-Aid and Nike Launch Sneaker Collaboration Featuring Ja Morant

Kraft Heinz announced a colorful collaboration between its iconic Kool-Aid brand and Nike, unveiling the Nike x Kool-Aid Ja 2 sneaker collection. Inspired by NBA star Ja Morant’s childhood memories and favorite Kool-Aid flavors, the limited-edition sneakers combine nostalgia, sneaker culture, and vibrant self-expression.

The collaboration’s first sneaker drop, set for May 16 via the SNKRS app and select retailers, features a bold two-tone gradient in Blue Raspberry, Cherry, Orange, and Lemon Lime. It includes playful design elements like the Kool-Aid Man, the phrase “Ohhh Yeah!,” Ja’s “12 AM” text, and a glow-in-the-dark outsole. A second drop in July will spotlight Kool-Aid’s signature red and continue the line’s energetic theme.

In conjunction with the launch, Kool-Aid will release its first new flavor pack in over five years. The Mix n’ Kicks combo lets fans combine four classic flavors to match the sneakers’ mix-and-match concept. Fans can also enter to win themed dubraes and laces to personalize their shoes.