HubSpot Unveils Enhanced AI Agents and 200+ New Features in Spring 2025 Spotlight

HubSpot has launched a major platform update at its Spring 2025 Spotlight, introducing over 200 new features and enhancements, with a strong emphasis on practical AI tools for SMBs. Key highlights include upgraded AI agents—such as the Customer Agent, Prospecting Agent, Content Agent, and the new Knowledge Base Agent—to streamline support, marketing, and sales operations. The release also features new AI-powered Workspaces for sales, customer success, and help desk teams, alongside Marketing Hub Enterprise upgrades like Lookalike Lists and Journey Automation. The updates aim to make AI more accessible and actionable for growing businesses.