Workday Launches AI Agent Campaign with Rock Legends Stefani, Stanley, and Idol

Workday has unveiled its latest "Rock Star" campaign at The Masters, featuring music icons Gwen Stefani, Paul Stanley, and Billy Idol humorously adapting to corporate life to spotlight the company’s advanced AI agents. The campaign playfully contrasts the world of rock 'n' roll with business, emphasizing how Workday's AI helps office professionals become "rock stars" in their roles.

The two commercials, “Carmen the Rock Star” and “Goodnight Rock Stars,” highlight the capabilities of Workday’s role-based AI agents, which can perform hundreds of tasks across functions like payroll, recruiting, financial auditing, and succession planning. Unlike traditional task-based AI, these agents are designed to streamline workflows across entire roles, freeing employees for more strategic work.

Chief Marketing Officer Emma Chalwin said the campaign reflects Workday’s mission to enhance the future of work through AI and its value of having fun while helping customers excel. With over 11,000 organizations using its platform, Workday positions itself as a leader in AI-powered workforce management.