The Home Depot has entered an exclusive agreement with Behr Paint Company to offer KILZ® branded primer products in the U.S. and Puerto Rico. This move strengthens The Home Depot’s position as the only big-box home improvement retailer carrying KILZ® primers, including KILZ Original®, KILZ PVA®, KILZ 2®, and KILZ Restoration®.
This partnership aims to simplify purchasing for professional customers by ensuring job lot quantities are readily available in stores and through distribution channels. The agreement builds on a long-standing collaboration, with Behr products sold at The Home Depot since 1979 and KILZ® primers since 1991.
The Investor
2025-03-20
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