Celsius Holdings has appointed Eric Hanson as its new President and Chief Operating Officer, effective March 24, 2025. Hanson, who has nearly 30 years of experience in the food and beverage industry, most recently served as Senior Vice President of Strategic Partnerships at PepsiCo. Current CEO John Fieldly will continue in his role while relinquishing the title of President to Hanson. Hanson’s compensation package includes a $700,000 base salary, eligibility for performance-based stock awards, and a $3,000 monthly housing allowance.