The Investor
21 Jul 2025, 13:33
Lululemon Opens First Store in Italy, Expanding European Presence
Lululemon (NASDAQ: LULU) will open its first store in Italy on July 19, 2025, in Milan’s famed shopping district at Vittorio Emanuele II 24/28. The two-floor, 5,700-square-foot space will offer the brand’s full athletic apparel range for men and women, including items for yoga, running, tennis, and golf.
The store features a locally inspired design and a unique 3D-printed sculptural façade echoing Lululemon’s signature Define Jacket. It also includes tech-enhanced shopping via its Endless Aisle system and supports Global Blue tax-free shopping for tourists.
The Milan launch is part of Lululemon’s broader international expansion under its “Power of Three ×2” plan, which targets quadrupling international revenue by 2026. The company already has stores across the UK, Germany, France, and several other European countries. Community engagement efforts in Milan will include partnerships, events, and a local ambassador program.
Lululemon (NASDAQ: LULU) will open its first store in Italy on July 19, 2025, in Milan’s famed shopping district at Vittorio Emanuele II 24/28. The two-floor, 5,700-square-foot space will offer the brand’s full athletic apparel range for men and women, including items for yoga, running, tennis, and golf.
The store features a locally inspired design and a unique 3D-printed sculptural façade echoing Lululemon’s signature Define Jacket. It also includes tech-enhanced shopping via its Endless Aisle system and supports Global Blue tax-free shopping for tourists.
The Milan launch is part of Lululemon’s broader international expansion under its “Power of Three ×2” plan, which targets quadrupling international revenue by 2026. The company already has stores across the UK, Germany, France, and several other European countries. Community engagement efforts in Milan will include partnerships, events, and a local ambassador program.