European Investor
14 Jul 2025, 18:53
Doritos® Loaded Launches Immersive Dining Experience at Disneyland Paris
PepsiCo and Disneyland Paris have introduced Doritos® Loaded, a bold new food concept now available at the newly opened Overland Trail Cafe in Frontierland®. This Wild West-themed food kiosk offers hearty, shareable dishes built on ultra-crispy Doritos® chips topped with rich sauces and toppings, served in a signature triangular tray.
Three exclusive recipes—Vegan Deputy, Short Fuse, and Smoking Beef Bounty—highlight the brand’s inventive culinary approach. The location features immersive storytelling around fictional adventurer Cassie Jackston, designed in collaboration with Walt Disney Imagineering and PepsiCo’s design team.
The project marks a deeper alliance between PepsiCo and Disneyland Paris, enhancing the park’s food offerings with a creative, snack-forward experience.
PepsiCo and Disneyland Paris have introduced Doritos® Loaded, a bold new food concept now available at the newly opened Overland Trail Cafe in Frontierland®. This Wild West-themed food kiosk offers hearty, shareable dishes built on ultra-crispy Doritos® chips topped with rich sauces and toppings, served in a signature triangular tray.
Three exclusive recipes—Vegan Deputy, Short Fuse, and Smoking Beef Bounty—highlight the brand’s inventive culinary approach. The location features immersive storytelling around fictional adventurer Cassie Jackston, designed in collaboration with Walt Disney Imagineering and PepsiCo’s design team.
The project marks a deeper alliance between PepsiCo and Disneyland Paris, enhancing the park’s food offerings with a creative, snack-forward experience.
