Mondelēz International’s 2024 State of Snacking survey reveals that global consumers are increasingly focused on mindful snacking, emphasizing portion control and sensory enjoyment. Conducted with The Harris Poll across 12 countries, the survey shows that 96% of consumers engage in mindful snacking and 69% seek portion-controlled options. Most participants say they savor the taste, texture, and flavor of their snacks. Mondelēz notes that this shift reflects a desire to balance enjoyment with wellness and highlights its continued focus on meeting evolving consumer preferences through intentional and balanced snacking experiences.