WS Investor
21 May 2025, 10:16
Levi Strauss to Sell Dockers® Brand to Authentic Brands Group for Up to $391 Million
Levi Strauss & Co. (NYSE: LEVI) announced a definitive agreement to sell its Dockers® brand to Authentic Brands Group for an initial $311 million, with a potential $80 million earnout tied to future performance. The deal is part of Levi’s strategic shift to focus on its core Levi’s® and Beyond Yoga® brands and its direct-to-consumer business.
CEO Michelle Gass emphasized the move aligns with Levi’s goal to prioritize denim, women's fashion, and global growth. Levi plans to return $100 million of the proceeds to shareholders via share repurchases. The sale of Dockers® in the U.S. and Canada is expected to close by July 31, 2025, with global operations completing around January 31, 2026.
Authentic’s CEO Jamie Salter called Dockers® a strong fit for its brand portfolio and aims to expand its reach. LS&Co. will support the transition through limited services post-close.
Levi Strauss & Co. (NYSE: LEVI) announced a definitive agreement to sell its Dockers® brand to Authentic Brands Group for an initial $311 million, with a potential $80 million earnout tied to future performance. The deal is part of Levi’s strategic shift to focus on its core Levi’s® and Beyond Yoga® brands and its direct-to-consumer business.
CEO Michelle Gass emphasized the move aligns with Levi’s goal to prioritize denim, women's fashion, and global growth. Levi plans to return $100 million of the proceeds to shareholders via share repurchases. The sale of Dockers® in the U.S. and Canada is expected to close by July 31, 2025, with global operations completing around January 31, 2026.
Authentic’s CEO Jamie Salter called Dockers® a strong fit for its brand portfolio and aims to expand its reach. LS&Co. will support the transition through limited services post-close.
