WS News
10 May 2025, 13:34
Autodesk Launches Refreshed Brand with “Let There Be Anything” Campaign
On May 9, 2025, Autodesk unveiled a major brand transformation with the debut of its new global campaign, Let There Be Anything. Developed with creative agency Giant Spoon, the initiative includes a U.S.-only ad featuring actor Tony Hale, airing during the NBA Playoffs. The campaign highlights Autodesk’s expanded identity as a platform company serving the Design and Make industries and celebrates customer achievements across architecture, manufacturing, media, and more.
Autodesk’s new brand strategy emphasizes real-world impact, including global storytelling focused on users like architect Noella Nibakuze, adaptive bike designer Noel Joyce, and animated film director Cinzia Angelini. The rebrand supports Autodesk’s goal to unify its identity beyond AutoCAD and promote its broader portfolio.
On May 9, 2025, Autodesk unveiled a major brand transformation with the debut of its new global campaign, Let There Be Anything. Developed with creative agency Giant Spoon, the initiative includes a U.S.-only ad featuring actor Tony Hale, airing during the NBA Playoffs. The campaign highlights Autodesk’s expanded identity as a platform company serving the Design and Make industries and celebrates customer achievements across architecture, manufacturing, media, and more.
Autodesk’s new brand strategy emphasizes real-world impact, including global storytelling focused on users like architect Noella Nibakuze, adaptive bike designer Noel Joyce, and animated film director Cinzia Angelini. The rebrand supports Autodesk’s goal to unify its identity beyond AutoCAD and promote its broader portfolio.
