WS Investor
10 Nov 2026, 16:43
IHG Reaches 50 Open voco Hotels in Europe as Premium Brand Expansion Continues
InterContinental Hotels Group (NYSE: IHG) said its voco brand has reached 50 open hotels across Europe, marking a major expansion milestone eight years after the premium hotel brand launched in 2018.
voco has become IHG’s fastest-growing premium brand, supported by a conversion-friendly model that allows hotel owners to retain more of a property’s individual character while gaining access to IHG’s distribution network, commercial platform and IHG One Rewards loyalty program.
The brand currently has another 26 hotels in its European development pipeline, extending IHG’s premium presence across city, resort and neighborhood destinations. Recent openings include voco Budapest D8, the brand’s first hotel in Hungary, and voco Antalya Konyaaltı, its first property in Türkiye.
IHG also highlighted the recent opening of the 114-room voco London Bloomsbury and voco Zeal Exeter Science Park, which it describes as its first Net Zero Carbon hotel.
Future expansion includes the first voco hotel in Tashkent, extending IHG’s premium footprint in Uzbekistan, as well as the first European voco suites in Çeşme, Türkiye, scheduled to open in 2027.
The milestone underscores IHG’s broader strategy of growing through both new-build hotels and conversions, with voco positioned as a flexible premium brand aimed at owners seeking faster routes to market and access to a global operating platform.
InterContinental Hotels Group (NYSE: IHG) said its voco brand has reached 50 open hotels across Europe, marking a major expansion milestone eight years after the premium hotel brand launched in 2018.
voco has become IHG’s fastest-growing premium brand, supported by a conversion-friendly model that allows hotel owners to retain more of a property’s individual character while gaining access to IHG’s distribution network, commercial platform and IHG One Rewards loyalty program.
The brand currently has another 26 hotels in its European development pipeline, extending IHG’s premium presence across city, resort and neighborhood destinations. Recent openings include voco Budapest D8, the brand’s first hotel in Hungary, and voco Antalya Konyaaltı, its first property in Türkiye.
IHG also highlighted the recent opening of the 114-room voco London Bloomsbury and voco Zeal Exeter Science Park, which it describes as its first Net Zero Carbon hotel.
Future expansion includes the first voco hotel in Tashkent, extending IHG’s premium footprint in Uzbekistan, as well as the first European voco suites in Çeşme, Türkiye, scheduled to open in 2027.
The milestone underscores IHG’s broader strategy of growing through both new-build hotels and conversions, with voco positioned as a flexible premium brand aimed at owners seeking faster routes to market and access to a global operating platform.
