The Investor
09 Nov 2026, 19:31
Adobe and Disney Expand Strategic Alliance With Custom AI Tools for Creative Workflows
Adobe (NASDAQ: ADBE) and The Walt Disney Company announced a multi-year strategic alliance that will expand the use of AI and creative technologies across Disney’s production, theme park, cruise and sports innovation pipelines.
As Disney’s Official AI Innovation Partner, Adobe will provide early access to technologies including Firefly, Firefly Foundry, Premiere and Photoshop, along with dedicated engineering and research support. The collaboration is designed to help Disney teams develop concepts and creative assets more quickly while maintaining protections for creators and intellectual property.
A central part of the partnership is Adobe Firefly Foundry, which will allow Disney to work with Adobe on proprietary generative AI models tailored to Disney properties. These models can incorporate character attributes, environments and visual styles to create production-ready outputs aligned with individual franchises.
Walt Disney Imagineering is already using Firefly Foundry in theme park development, including a sketch-to-image model that converts hand-drawn concepts into rendered 2D artwork and a custom image model designed to generate franchise-accurate creative assets.
The alliance will also extend to The Walt Disney Studios’ StudioLAB and ESPN Edge, where the companies will explore AI applications in creative production, sports storytelling and archive-based content experiences.
The agreement deepens Adobe’s position in media and entertainment AI by embedding its tools directly into one of the world’s largest creative organizations, while giving Disney access to customized generative AI infrastructure designed around its intellectual property and production workflows.
Adobe (NASDAQ: ADBE) and The Walt Disney Company announced a multi-year strategic alliance that will expand the use of AI and creative technologies across Disney’s production, theme park, cruise and sports innovation pipelines.
As Disney’s Official AI Innovation Partner, Adobe will provide early access to technologies including Firefly, Firefly Foundry, Premiere and Photoshop, along with dedicated engineering and research support. The collaboration is designed to help Disney teams develop concepts and creative assets more quickly while maintaining protections for creators and intellectual property.
A central part of the partnership is Adobe Firefly Foundry, which will allow Disney to work with Adobe on proprietary generative AI models tailored to Disney properties. These models can incorporate character attributes, environments and visual styles to create production-ready outputs aligned with individual franchises.
Walt Disney Imagineering is already using Firefly Foundry in theme park development, including a sketch-to-image model that converts hand-drawn concepts into rendered 2D artwork and a custom image model designed to generate franchise-accurate creative assets.
The alliance will also extend to The Walt Disney Studios’ StudioLAB and ESPN Edge, where the companies will explore AI applications in creative production, sports storytelling and archive-based content experiences.
The agreement deepens Adobe’s position in media and entertainment AI by embedding its tools directly into one of the world’s largest creative organizations, while giving Disney access to customized generative AI infrastructure designed around its intellectual property and production workflows.
