European Investor
08 Oct 2026, 16:43
Uber Eats Adds Sur la table Nationwide as Retail Marketplace Expands Beyond Food
Uber announced that Sur la table has joined the Uber Eats marketplace, allowing customers across the U.S. to order cookware, appliances, bakeware and other kitchen products for on-demand or scheduled delivery.
The partnership is rolling out across all Sur la table locations nationwide. Customers can order products from brands such as Le Creuset and All-Clad, along with everyday kitchen tools and hosting essentials, with delivery available in as little as 25 minutes.
For Uber, the deal expands Uber Eats further beyond restaurant delivery and into general retail. The company has been steadily broadening the platform’s product mix, aiming to make the app a destination for a wider range of everyday purchases rather than meals alone.
The partnership could be particularly useful during the holiday season, when demand for cooking equipment, gifts and last-minute kitchen items typically increases.
For Sur la table, joining Uber Eats adds another distribution channel without requiring customers to visit stores or rely on traditional shipping. For Uber, the agreement strengthens its retail marketplace strategy and increases the number of use cases that can generate delivery volume and customer engagement on the platform.
Uber announced that Sur la table has joined the Uber Eats marketplace, allowing customers across the U.S. to order cookware, appliances, bakeware and other kitchen products for on-demand or scheduled delivery.
The partnership is rolling out across all Sur la table locations nationwide. Customers can order products from brands such as Le Creuset and All-Clad, along with everyday kitchen tools and hosting essentials, with delivery available in as little as 25 minutes.
For Uber, the deal expands Uber Eats further beyond restaurant delivery and into general retail. The company has been steadily broadening the platform’s product mix, aiming to make the app a destination for a wider range of everyday purchases rather than meals alone.
The partnership could be particularly useful during the holiday season, when demand for cooking equipment, gifts and last-minute kitchen items typically increases.
For Sur la table, joining Uber Eats adds another distribution channel without requiring customers to visit stores or rely on traditional shipping. For Uber, the agreement strengthens its retail marketplace strategy and increases the number of use cases that can generate delivery volume and customer engagement on the platform.
