Global Finance News
07 Oct 2026, 16:54
Abbott Launches Ensure Max Protein 3-in-1 Muscle Support With Protein, Creatine and HMB
Abbott (NYSE: ABT) launched Ensure Max Protein 3-in-1 Muscle Support, a new powdered nutrition product that combines protein, creatine monohydrate and HMB in a single daily serving.
Each serving provides 30 grams of high-quality protein, 5 grams of creatine monohydrate and 3 grams of calcium HMB. Abbott said the formula is designed to support muscle building, exercise recovery and muscle preservation, targeting consumers who would otherwise combine several separate supplements.
The product reflects a broader consumer shift toward strength, active aging and muscle health. Abbott noted that ingredients such as creatine are moving beyond traditional sports nutrition as more adults focus on maintaining strength and physical function over time.
Ensure Max Protein 3-in-1 Muscle Support is available in chocolate and vanilla flavors and is being sold through major U.S. retailers including Walmart and Amazon. The product comes in a 28-ounce powder format, with a suggested daily serving of two scoops.
Abbott said the formulation is also NSF Contents Certified, providing third-party verification around ingredient quality and label accuracy.
The launch expands Abbott’s nutrition portfolio into the growing mainstream muscle-health category, combining elements of traditional protein supplementation with creatine and HMB in a single product aimed at active adults.
Abbott (NYSE: ABT) launched Ensure Max Protein 3-in-1 Muscle Support, a new powdered nutrition product that combines protein, creatine monohydrate and HMB in a single daily serving.
Each serving provides 30 grams of high-quality protein, 5 grams of creatine monohydrate and 3 grams of calcium HMB. Abbott said the formula is designed to support muscle building, exercise recovery and muscle preservation, targeting consumers who would otherwise combine several separate supplements.
The product reflects a broader consumer shift toward strength, active aging and muscle health. Abbott noted that ingredients such as creatine are moving beyond traditional sports nutrition as more adults focus on maintaining strength and physical function over time.
Ensure Max Protein 3-in-1 Muscle Support is available in chocolate and vanilla flavors and is being sold through major U.S. retailers including Walmart and Amazon. The product comes in a 28-ounce powder format, with a suggested daily serving of two scoops.
Abbott said the formulation is also NSF Contents Certified, providing third-party verification around ingredient quality and label accuracy.
The launch expands Abbott’s nutrition portfolio into the growing mainstream muscle-health category, combining elements of traditional protein supplementation with creatine and HMB in a single product aimed at active adults.
