WS Investor
09 Sep 2026, 16:07
Constellation Brands’ Pacifico Unveils Transformable Outdoor Gear Prototype Series
Constellation Brands’ (NYSE: STZ) Pacifico brand unveiled Pacifi-Go, a new series of experimental outdoor gear designed to transition from outdoor activities to post-adventure social settings.
The prototype collection includes three products: the Cold-One Coat, a waterproof jacket with a removable hood that converts into an ice bucket; the Kickback Kickstand, which transforms a wakeboard into a campfire bench; and the Tall Boy Tent, a backpack beer cooler containing a compact beach shelter.
Rather than immediately launching the products commercially, Pacifico will test the limited prototypes with a group of professional and amateur action-sports athletes, outdoor enthusiasts and creators. Participants will use the gear in real-world conditions and provide feedback on its performance and functionality.
Pacifico will also use its social-media channels to let consumers follow the testing process and provide feedback on which concepts they would like to see developed further.
The initiative represents a brand-engagement and product experimentation campaign for Pacifico as Constellation Brands continues to build the beer brand’s positioning around outdoor activities and adventure.
Constellation Brands’ (NYSE: STZ) Pacifico brand unveiled Pacifi-Go, a new series of experimental outdoor gear designed to transition from outdoor activities to post-adventure social settings.
The prototype collection includes three products: the Cold-One Coat, a waterproof jacket with a removable hood that converts into an ice bucket; the Kickback Kickstand, which transforms a wakeboard into a campfire bench; and the Tall Boy Tent, a backpack beer cooler containing a compact beach shelter.
Rather than immediately launching the products commercially, Pacifico will test the limited prototypes with a group of professional and amateur action-sports athletes, outdoor enthusiasts and creators. Participants will use the gear in real-world conditions and provide feedback on its performance and functionality.
Pacifico will also use its social-media channels to let consumers follow the testing process and provide feedback on which concepts they would like to see developed further.
The initiative represents a brand-engagement and product experimentation campaign for Pacifico as Constellation Brands continues to build the beer brand’s positioning around outdoor activities and adventure.
