WS Investor
01 Sep 2026, 14:45
Fifth Third Launches Truly Simple Credit Card With 18-Month 0% APR Offer
Fifth Third Bancorp (NASDAQ: FITB) announced Tuesday the launch of its Truly Simple Credit Card, expanding its consumer banking lineup with a product focused on reducing interest costs and consolidating higher-rate debt.
The card offers a 0% introductory APR for 18 months on purchases and balance transfers, followed by a variable APR ranging from 18.49% to 29.49%. It carries no annual fee and operates on the Mastercard network.
Fifth Third is positioning the product primarily for customers seeking to finance larger purchases or transfer higher-interest credit card balances. Cardholders can manage balance transfers and automatic payments through the bank’s mobile app and may also receive more than $120 in annual value through eligible Mastercard Instacart benefits.
The launch is part of Fifth Third’s effort to simplify its credit card portfolio around two main customer needs. Its existing 1.67% Cash/Back card targets customers seeking rewards, while Truly Simple is designed for consumers focused on lowering interest expenses and managing debt.
The new product could help Fifth Third compete for balance-transfer customers at a time when borrowing costs remain elevated. It also supports the bank’s broader strategy of expanding consumer relationships through digital banking products and fee-free card offerings.
Fifth Third Bancorp (NASDAQ: FITB) announced Tuesday the launch of its Truly Simple Credit Card, expanding its consumer banking lineup with a product focused on reducing interest costs and consolidating higher-rate debt.
The card offers a 0% introductory APR for 18 months on purchases and balance transfers, followed by a variable APR ranging from 18.49% to 29.49%. It carries no annual fee and operates on the Mastercard network.
Fifth Third is positioning the product primarily for customers seeking to finance larger purchases or transfer higher-interest credit card balances. Cardholders can manage balance transfers and automatic payments through the bank’s mobile app and may also receive more than $120 in annual value through eligible Mastercard Instacart benefits.
The launch is part of Fifth Third’s effort to simplify its credit card portfolio around two main customer needs. Its existing 1.67% Cash/Back card targets customers seeking rewards, while Truly Simple is designed for consumers focused on lowering interest expenses and managing debt.
The new product could help Fifth Third compete for balance-transfer customers at a time when borrowing costs remain elevated. It also supports the bank’s broader strategy of expanding consumer relationships through digital banking products and fee-free card offerings.
