European Investor
17 Aug 2026, 14:07
Apple Stock in Focus as Rothschild & Co Redburn Upgrades AAPL to Buy, Sets $400 Target
Apple (NASDAQ: AAPL) shares are in focus Monday after Rothschild & Co Redburn upgraded the iPhone maker to Buy from Neutral and set a $400 price target.
Analyst Timm Schulze-Melander issued the bullish rating with Apple shares at $305.61, implying approximately 31% upside to the new target.
The upgrade comes as investor attention increasingly shifts toward Apple’s ability to monetize artificial intelligence across its enormous installed device base. Apple remains uniquely positioned within the technology sector because of the combination of its premium hardware ecosystem, high-margin Services business and ability to integrate AI capabilities directly across iPhone, Mac and other devices.
A $400 target also suggests Rothschild & Co Redburn sees room for Apple’s valuation to remain elevated as the company enters its next product and AI cycle.
The rating change is particularly notable because it represents an outright upgrade rather than simply an increase in the price target. Moving from Neutral to Buy signals a materially more constructive view of Apple’s risk-reward profile.
With AAPL trading around $305.61 in the rating report, investors will now watch whether improving expectations around AI monetization, Services growth and the broader Apple ecosystem can provide enough earnings growth to justify the analyst’s $400 target.
Apple (NASDAQ: AAPL) shares are in focus Monday after Rothschild & Co Redburn upgraded the iPhone maker to Buy from Neutral and set a $400 price target.
Analyst Timm Schulze-Melander issued the bullish rating with Apple shares at $305.61, implying approximately 31% upside to the new target.
The upgrade comes as investor attention increasingly shifts toward Apple’s ability to monetize artificial intelligence across its enormous installed device base. Apple remains uniquely positioned within the technology sector because of the combination of its premium hardware ecosystem, high-margin Services business and ability to integrate AI capabilities directly across iPhone, Mac and other devices.
A $400 target also suggests Rothschild & Co Redburn sees room for Apple’s valuation to remain elevated as the company enters its next product and AI cycle.
The rating change is particularly notable because it represents an outright upgrade rather than simply an increase in the price target. Moving from Neutral to Buy signals a materially more constructive view of Apple’s risk-reward profile.
With AAPL trading around $305.61 in the rating report, investors will now watch whether improving expectations around AI monetization, Services growth and the broader Apple ecosystem can provide enough earnings growth to justify the analyst’s $400 target.
