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The Investor 27 Jun 2026, 09:29
Procter & Gamble Edges Higher as Jefferies Raises Price Target

Procter & Gamble (NYSE: PG) shares gained 0.35% on Friday after Jefferies Financial Group raised its price target on the consumer goods giant to $179 from $177, while reiterating its *Buy* rating.

The modest increase in the price target reflects Jefferies' continued confidence in Procter & Gamble's resilient business model, supported by its portfolio of leading consumer brands, pricing power, and consistent cash flow generation. The firm expects the company to remain well-positioned despite a challenging consumer spending environment.

The analyst update provided additional support for investor sentiment, helping PG finish the session slightly higher. With the new $179 target implying further upside from current levels, Wall Street remains constructive on the company's long-term outlook.

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