Apple (NASDAQ: AAPL) rose 1.5% on Friday, recovering some of Thursday's losses after Morgan Stanley reiterated its Overweight rating, reaffirming confidence in the company's long-term growth outlook.

Apple shares came under pressure on Thursday after the company announced price increases for select products, as investors weighed the potential impact of higher prices on consumer demand. However, Friday's rebound suggests the market has become more optimistic that Apple's pricing power will help offset rising component costs and protect profit margins.

Morgan Stanley maintained its bullish stance, highlighting Apple's resilient ecosystem, expanding high-margin services business, and continued opportunities tied to AI-enabled devices and future hardware upgrades. The firm believes the company's strong brand loyalty positions it well to implement price increases without significantly hurting demand.

The combination of renewed analyst support and confidence in Apple's ability to preserve profitability helped lift investor sentiment, allowing the stock to recover part of the previous session's decline.