WS Investor
21 Apr 2026, 19:46
Kraft Heinz announced the launch of Capri Sun Hydrate, a new electrolyte drink designed specifically for children, marking the brand’s entry into the fast-growing functional hydration segment.
The product contains electrolytes and Vitamin E, with 50% less sugar than traditional sports drinks and no artificial flavors, colors, or preservatives. It will be available nationwide in flavors such as Fruit Punch, Tropical Punch, and Lemon Lime.
The launch targets increasing demand from parents for healthier, lower-sugar beverage options tailored to children’s active lifestyles.
Kraft Heinz said the product reflects its broader strategy to drive growth through innovation and expand into new consumption occasions within the beverage category.
Business Wire
The product contains electrolytes and Vitamin E, with 50% less sugar than traditional sports drinks and no artificial flavors, colors, or preservatives. It will be available nationwide in flavors such as Fruit Punch, Tropical Punch, and Lemon Lime.
The launch targets increasing demand from parents for healthier, lower-sugar beverage options tailored to children’s active lifestyles.
Kraft Heinz said the product reflects its broader strategy to drive growth through innovation and expand into new consumption occasions within the beverage category.
Business Wire