European Investor
20 Apr 2026, 10:05
Samsung Electronics unveiled its “Design Is an Act of Love” exhibition at Milan Design Week 2026, presenting its evolving vision of human-centered design across 12 immersive zones.
The exhibition, held at Superstudio Più in Milan from April 20–26, showcases more than 120 products and concepts, exploring how design can better reflect diverse lifestyles and everyday human experiences. It emphasizes Samsung’s shift toward integrating design with real-life behaviors rather than focusing solely on product functionality.
A central theme is the company’s human-centric AI approach, expressed as AI × (EI + HI), combining artificial intelligence with emotional and human intelligence to create more meaningful and personalized experiences.
Key highlights include explorations of foldable Galaxy devices, AI-connected living environments, transparent display and audio technologies, and large-format Micro RGB displays, alongside concepts for AI-driven storytelling and immersive home experiences.
Overall, the exhibition reflects Samsung’s long-term strategy to position design as a core driver of innovation, focusing on emotional connection, personalization, and the integration of AI into everyday life.
The exhibition, held at Superstudio Più in Milan from April 20–26, showcases more than 120 products and concepts, exploring how design can better reflect diverse lifestyles and everyday human experiences. It emphasizes Samsung’s shift toward integrating design with real-life behaviors rather than focusing solely on product functionality.
A central theme is the company’s human-centric AI approach, expressed as AI × (EI + HI), combining artificial intelligence with emotional and human intelligence to create more meaningful and personalized experiences.
Key highlights include explorations of foldable Galaxy devices, AI-connected living environments, transparent display and audio technologies, and large-format Micro RGB displays, alongside concepts for AI-driven storytelling and immersive home experiences.
Overall, the exhibition reflects Samsung’s long-term strategy to position design as a core driver of innovation, focusing on emotional connection, personalization, and the integration of AI into everyday life.