WS Investor
14 Apr 2026, 10:16
Samsung Electronics unveiled a new 14-meter version of its Onyx cinema LED display at CinemaCon 2026, expanding its footprint in premium large-format theaters.
The new model is designed for larger auditoriums and delivers the same core performance as existing 5-meter and 10-meter versions, including 4K resolution, high brightness, and enhanced contrast. It also supports flexible scaling up to 20 meters, allowing cinemas to create larger, more immersive viewing environments.
Samsung highlighted that the Onyx platform offers significantly higher brightness—up to six times that of conventional projection systems—along with true black levels and 100% color volume, positioning it as a premium alternative to traditional cinema projection.
The company also noted growing global adoption, with installations across Europe and the U.S., as cinema operators increasingly invest in differentiated, high-end experiences to attract audiences.
Overall, the launch strengthens Samsung’s leadership in cinema LED technology, targeting the expanding premium theater segment and broader use cases such as live events and gaming.
The new model is designed for larger auditoriums and delivers the same core performance as existing 5-meter and 10-meter versions, including 4K resolution, high brightness, and enhanced contrast. It also supports flexible scaling up to 20 meters, allowing cinemas to create larger, more immersive viewing environments.
Samsung highlighted that the Onyx platform offers significantly higher brightness—up to six times that of conventional projection systems—along with true black levels and 100% color volume, positioning it as a premium alternative to traditional cinema projection.
The company also noted growing global adoption, with installations across Europe and the U.S., as cinema operators increasingly invest in differentiated, high-end experiences to attract audiences.
Overall, the launch strengthens Samsung’s leadership in cinema LED technology, targeting the expanding premium theater segment and broader use cases such as live events and gaming.